Senior Strategic Marketing Manager - Food Service

Kerry Group
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsEducation: bachelorsSkills: ["Customer-oriented mindset","Self-motivation","Communication","Presentation","Project management"]

Lead internal marketing for Food Service Global Accounts, prioritizing Savoury and dessert categories. Act as Sub-EUM marketing expert, supporting other Food Service customers. Own customer-facing marketing initiatives across projects, including menu innovation and proactive KA marketing plans via innovation workshops and technology introductions. Build strategic relationships with stakeholders and deliver marketing execution excellence while advancing internal know-how and customer-facing reputation.

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Kerry Group
Kerry Group
1 month ago

Senior Strategic Marketing Manager - Food Service

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Job Summary

Lead internal marketing for Food Service Global Accounts, prioritizing Savoury and dessert categories. Act as Sub-EUM marketing expert, supporting other Food Service customers. Own customer-facing marketing initiatives across projects, including menu innovation and proactive KA marketing plans via innovation workshops and technology introductions. Build strategic relationships with stakeholders and deliver marketing execution excellence while advancing internal know-how and customer-facing reputation.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Serve as internal marketing leader for Food Service Global Accounts, focusing on Savoury and dessert categories.
  • •Act as Sub-EUM marketing expert and provide support to team members for other FS customers.
  • •Lead marketing across customer projects using market insights and customer understanding, including driving menu innovation.
  • •Develop proactive KA marketing plans using innovation workshops and proactive technology introductions to better sell Kerry products.
  • •Partner with and influence stakeholders at all levels, collaborating cross-functionally to find new business opportunities and wins.

Key Requirements

  • •Bachelor’s degree (or higher) in food technology, business, or a relevant discipline.
  • •Minimum 5–8 years’ B2B marketing experience in food and beverage industries, with global KAC marketing experience preferred.
  • •Solid understanding of Food Service (FS) market, customer and consumer insights, ideally with multinational company experience.
  • •Good command of English in both writing and speaking.
  • •Excellent capability analyzing market trends and data to generate ideas and concepts for customers.
Experience:5-8 yearsB2B marketingFood and beverageMultinational companies
Education:Bachelor's in food technology, business or relevant discipline
Skills:Customer-oriented mindsetSelf-motivationCommunicationPresentationProject management
Languages:English

Company Brief

Kerry Group
Kerry Group is a global taste and nutrition company supplying ingredients, flavours and integrated solutions to the food, beverage and pharmaceutical industries, serving manufacturers with product development, technical support and supply chain services.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tralee, Ireland
Founded: 1972
WebsiteLinkedIn