Measurement Partner, Centre of Excellence (CoE)

TikTok
Dubai
Full timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Communication","Collaboration","Problem-solving","Time management","Independent project execution"]

Serve as a regional individual-contributor specialist solving complex advertising performance and measurement challenges. Partner with regional measurement, product, and sales teams to analyze data, optimize full-funnel ad campaigns, and improve ROI. Lead analytical initiatives, prototype measurement tooling, and design experimental methodologies. Build dashboards and reporting to track source-of-truth metrics and KPIs, using data from ad performance, user behavior, and market trends, while advising teams with actionable insights.

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FursaFursa
TikTok
TikTok
1 month ago

Measurement Partner, Centre of Excellence (CoE)

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Last checked: 7 hours agoStatus: Live

Job Summary

Serve as a regional individual-contributor specialist solving complex advertising performance and measurement challenges. Partner with regional measurement, product, and sales teams to analyze data, optimize full-funnel ad campaigns, and improve ROI. Lead analytical initiatives, prototype measurement tooling, and design experimental methodologies. Build dashboards and reporting to track source-of-truth metrics and KPIs, using data from ad performance, user behavior, and market trends, while advising teams with actionable insights.
Location: Dubai
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Collaborate with sales and measurement teams across the region to develop and lead regional measurement strategies that drive business growth.
  • •Ideate, create, and prototype custom insights, ad effectiveness meta-analysis, or tooling for large-scale data environments for use by wider measurement teams.
  • •Serve as a regional specialist for full-funnel measurement and contribute to cross-functional projects.
  • •Design and test bidding, targeting, and optimization methods to support new product and feature development.
  • •Develop and maintain dashboards, reports, and tools to track source of truth (SoT), KPIs, and campaign effectiveness; analyze and recommend based on ad performance, user behavior, and market trends.

Key Requirements

  • •Strong proven experience in analytics and digital advertising from large marketing-related organizations or measurement suppliers.
  • •Bachelor’s degree in a quantitative field (e.g., statistics, mathematics, economics, or computer science) or equivalent.
  • •Proven experience in data science, data analysis, measurement, or a related field.
  • •Demonstrated ability to drive projects independently and influence cross-functional stakeholders in a matrixed environment.
  • •Strong analytical and problem-solving skills with effective communication of insights from complex data sets.
Experience:Digital advertisingMeasurementData scienceData analysisMarketing analytics
Education:Bachelor's in quantitative field
Skills:CommunicationCollaborationProblem-solvingTime managementIndependent project execution
Tech Stack:SQLHIVERPythonExcelTableauPower BI

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn