Growth Marketing Manager

Garner Health
New York
Workplace: HybridFull timeUSD 120,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Results-oriented","Analytical problem-solving","Strategic thinking","Experiment mindset","Cross-functional collaboration"]

Own and optimize cross-channel growth marketing for Garner’s largest clients to drive member sign-ups, engagement, and retention. Build and test email/SMS campaigns using Iterable, manage marketing asset templates, and analyze performance with customer data to drive insights. Partner with Customer Success, Product, Data & Reporting, and create scalable processes and AI tools to improve engagement marketing efficiency. Work 3 days per week in the NYC office.

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Garner Health
Garner Health
6 hours ago

Growth Marketing Manager

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Last checked: 6 hours agoStatus: Live

Job Summary

Own and optimize cross-channel growth marketing for Garner’s largest clients to drive member sign-ups, engagement, and retention. Build and test email/SMS campaigns using Iterable, manage marketing asset templates, and analyze performance with customer data to drive insights. Partner with Customer Success, Product, Data & Reporting, and create scalable processes and AI tools to improve engagement marketing efficiency. Work 3 days per week in the NYC office.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute custom cross-channel client marketing campaigns (email, SMS, direct mail, employer-sent communications) to drive client retention and member engagement.
  • •Use Iterable to build, test, and optimize email/SMS campaigns for delivery and engagement.
  • •Manage the marketing asset library, updating Figma/Google Slides/Google Docs templates and collaborating with designers on new collateral.
  • •Analyze campaign performance metrics and customer data to generate insights and recommendations for optimization.
  • •Own key operational processes and collaborate cross-functionally to support launches and build scalable workflows and AI tools for engagement marketing.

Pay and Benefits

Salary: USD 120,000 - 140,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveFlexible Spending

Key Requirements

  • •4+ years of B2C marketing experience in member marketing, member engagement, lifecycle marketing, market operations, growth marketing, or similar roles.
  • •Hands-on experience with cross-channel marketing platforms, preferably Iterable.
  • •Tactical execution of email, segment, and campaign builds.
  • •Familiarity with HTML/CSS for basic email template customization.
  • •Basic design experience for marketing collateral (e.g., Google Slides, Figma).
Experience:4+ yearsB2CMember marketingLifecycle marketingGrowth marketingDigital health tech
Education:Bachelor's in marketing, business, or related field
Skills:Results-orientedAnalytical problem-solvingStrategic thinkingExperiment mindsetCross-functional collaboration
Tech Stack:IterableFigmaGoogle SlidesGoogle DocsMixpanelGoogle DriveDropboxAsanaSalesforceLookerDubCoVimeoHTMLCSS

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Garner Health
Provides employer-sponsored healthcare navigation and care coordination services, combining personalized digital coaching, benefits navigation, and care management to help employees access appropriate care and reduce healthcare costs.
Industry: HealthTech
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