2 weeks ago

Marketing Mix Modelling Analyst

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Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Own the interpretation and deployment of Marketing Mix Models (MMM) to turn complex model outputs into clear, actionable recommendations for the APJ region. Partner with marketing and category leaders to influence budget allocation, media strategy, and investment decisions using ROI and incrementality insights. Validate and challenge model results, adapt findings across diverse markets, and translate analytics into executive-ready storytelling, while improving model inputs and overall model quality.

Location: Bengaluru, Chennai

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the interpretation and application of MMM, translating model outputs into actionable business recommendations.
•Partner with marketing and category leaders across APJ to shape budget allocation, media strategy, and investment decisions.
•Work with data scientists to validate and challenge model outputs, ensuring results are robust and business-ready.
•Adapt insights to diverse APJ market conditions, accounting for differences in media ecosystems, data quality, and priorities.
•Synthesize analytical outputs into clear narratives and develop executive-ready presentations and materials.

Key Requirements

•Hands-on experience with Marketing Mix Modelling (MMM), including building, interpreting, or deploying models.
•Strong understanding of incrementality, adstock, saturation curves, and ROI measurement.
•Ability to influence decision-making in a complex, matrixed organization and work comfortably with senior stakeholders.
•Strong understanding of the 4Ps (Product, Price, Place, Promotion) and how they drive business performance.
•Strong proficiency in Excel; experience with SQL and/or Python/R is preferred; experience with large datasets and model outputs.

Experience:3-6 yearsMarketing analyticsMMMConsulting

Education:Master's in Business Analytics, Data Science, Economics, Statistics, or a related discipline

Skills:Problem-solvingStakeholder managementCommunicationStorytellingProject management

Tech Stack:ExcelSQLPythonR

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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