Sr. Director, Product Marketing

Tekmetric
United States
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Storytelling","Leadership","Communication","Collaboration","Analytical thinking","Strategic thinking"]

Senior product marketing leader responsible for positioning, messaging, and market intelligence across Tekmetric’s B2B SaaS portfolio; drives go-to-market strategy, pricing, and product adoption while building a scalable PMM function. This role partners across Product, Sales, Marketing, and Customer Success, advocating for the buyer and aligning on revenue outcomes with a data-driven, AI-aware approach.

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Tekmetric
Tekmetric
2 months ago

Sr. Director, Product Marketing

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Last checked: 7 hours agoStatus: Live

Job Summary

Senior product marketing leader responsible for positioning, messaging, and market intelligence across Tekmetric’s B2B SaaS portfolio; drives go-to-market strategy, pricing, and product adoption while building a scalable PMM function. This role partners across Product, Sales, Marketing, and Customer Success, advocating for the buyer and aligning on revenue outcomes with a data-driven, AI-aware approach.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own positioning, messaging, and market intelligence across Tekmetric’s portfolio; develop buyer personas and ensure insights inform pricing, roadmap discussions, and GTM plans.
  • •Lead product commercialization and go-to-market orchestration, including integrated GTM plans, pricing decisions, adoption tracking, and campaigns that drive pipeline.
  • •Build the product marketing function, processes, and systems to scale; define charters, metrics, and governance across the function, and hire/develop PMMs as the team grows.
  • •Maintain voice of the buyer by continuously gathering market and customer insights to inform product, sales, and marketing decisions.
  • •Coordinate cross-functional launches across Product, Sales, Marketing, and Customer Success to ensure a unified, customer-centric story at the point of market entry.
Travel: Medium travel

Pay and Benefits

Perks:Remote WorkHealth Insurance401kHome OfficePaid LeaveEducation

Key Requirements

  • •10+ years of product marketing experience in B2B SaaS, with a track record of owning positioning, go-to-market strategy, and revenue enablement end-to-end.
  • •Proven ability to operate as a strategic leader and hands-on executor, comfortable facilitating workshops, writing sales playbooks, and analyzing win/loss data.
  • •Experience across both sales-led and product-led growth motions and the judgment to know which approach fits which product, segment, or stage of the customer journey.
  • •Strong cross-functional leadership and the ability to drive alignment across product, sales, marketing, and customer success without formal authority.
  • •Commercial mindset with experience in pricing and packaging strategy in a multi-product SaaS environment.
Experience:10+ yearsB2B SaaSSaaSProduct Marketing
Skills:StorytellingLeadershipCommunicationCollaborationAnalytical thinkingStrategic thinking
Languages:English
Tech Stack:AIData analyticsPricing

Company Brief

Tekmetric
Provides cloud-based shop management software for automotive repair businesses, offering workflow management, estimating, parts and inventory, customer communications, integrations, and analytics to streamline operations and improve shop efficiency.
Industry: Automotive
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Lehi, United States
Founded: 2016
WebsiteLinkedIn