Consumer Marketing Manager

Philips
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-12 yearsEducation: bachelorsSkills: ["Strategic thinking","Category management","Innovation management","Stakeholder management","Cross-functional leadership"]

Drive consumer-centric marketing strategy to strengthen brand equity and grow the business. Adapt and deploy global category roadmaps into locally relevant plans, managing integrated innovation/communication/portfolio initiatives. Partner cross-functionally across R&D, supply chain, finance, sales, and marketing to develop propositions, activation plans, pricing and portfolio strategies, and go-to-market execution. Use consumer, shopper, and market analytics to optimize marketing effectiveness, brand health, and performance across the category.

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Philips
Philips
1 week ago

Consumer Marketing Manager

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Last checked: 16 hours agoStatus: Live

Job Summary

Drive consumer-centric marketing strategy to strengthen brand equity and grow the business. Adapt and deploy global category roadmaps into locally relevant plans, managing integrated innovation/communication/portfolio initiatives. Partner cross-functionally across R&D, supply chain, finance, sales, and marketing to develop propositions, activation plans, pricing and portfolio strategies, and go-to-market execution. Use consumer, shopper, and market analytics to optimize marketing effectiveness, brand health, and performance across the category.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute integrated innovation, communication, and portfolio roadmaps for new product launches and lifecycle management.
  • •Partner with cross-functional teams (R&D, supply chain, finance, sales, commercial marketing, marketing communications) to deliver consumer value and support category growth.
  • •Localize global category strategies into consumer activation plans via content localization, channel optimization, media planning, and consumer engagement.
  • •Lead portfolio and pricing strategy development with commercial and finance teams, balancing consumer needs, market conditions, profitability, and category objectives.
  • •Monitor performance using market, brand, and commercial analytics and drive go-to-market execution with sales and channel teams, including assortment, channel portfolio recommendations, pricing guidance, and promotions.

Key Requirements

  • •Typically 8-12 years of relevant experience in consumer marketing, category management, brand management, or commercial marketing.
  • •Minimum Bachelor’s degree in Marketing, Business Administration, Economics, or a related discipline.
  • •Strategic thinking and category management experience.
  • •Innovation and portfolio management experience, including NPI launches and lifecycle management.
  • •Commercial and financial acumen, including pricing strategy, A&P management, and business performance analytics.
Experience:8-12 years
Education:Bachelor's in Marketing, Business Administration, Economics (or related discipline)
Skills:Strategic thinkingCategory managementInnovation managementStakeholder managementCross-functional leadership

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn