Product Marketing Lead

Canonical
EMEA
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Ownership","Data-driven decision-making","Stakeholder influence","Storytelling","Mentoring"]

Own product marketing for a Canonical product area, shaping the market thesis into positioning, messaging, launch plans, competitive insights, and sales enablement. Lead end-to-end launches and win-loss research to keep narratives grounded in customer language, while partnering with demand generation, content, web, and events to turn strategy into pipeline-moving campaigns. Mentor and raise the bar on product marketing craft through reviews, shared frameworks, and evidence-driven iteration.

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Canonical
Canonical
3 days ago

Product Marketing Lead

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own product marketing for a Canonical product area, shaping the market thesis into positioning, messaging, launch plans, competitive insights, and sales enablement. Lead end-to-end launches and win-loss research to keep narratives grounded in customer language, while partnering with demand generation, content, web, and events to turn strategy into pipeline-moving campaigns. Mentor and raise the bar on product marketing craft through reviews, shared frameworks, and evidence-driven iteration.
Location: EMEA
Workplace: Remote
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own positioning, messaging, and narrative hierarchy for your product area across sales and marketing assets.
  • •Lead product launches end to end, including cross-functional planning, tiering, assets, and post-launch reporting.
  • •Build and maintain the competitive picture for your area, including win/loss insights and messaging.
  • •Support sales enablement through battlecards, discovery questions, objection handling, and demo narratives.
  • •Run structured customer and community research (including win-loss) and partner with marketing teams to turn positioning into campaigns.

Pay and Benefits

Perks:Remote WorkLearning BudgetPaid LeaveParental LeaveEmployee Assistance

Key Requirements

  • •Strong written and verbal communication in English.
  • •Proven B2B SaaS, software, or open source product marketing experience with ownership of positioning and messaging.
  • •Evidence of launches you led that changed business outcomes such as adoption, pipeline, or win rate.
  • •Technical curiosity to partner effectively with product managers and engineers and understand the product beyond the datasheet.
  • •Ability to use data to test hypotheses, evaluate campaigns, and influence stakeholders across product, sales, and marketing without formal authority.
Experience:B2BSaaSOpen sourceDeveloper marketing
Skills:CommunicationOwnershipData-driven decision-makingStakeholder influenceStorytellingMentoring
Languages:English

Company Brief

Canonical
Develops and maintains Ubuntu, a leading open-source Linux distribution, and provides cloud, IoT, and enterprise support, tooling, and services to enable deployment, management, and security of infrastructure and applications.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: London, United Kingdom
Founded: 2004
WebsiteLinkedIn