Vans: Manager, Retail Marketing (Americas)

VF Corporation
United States
Workplace: OnsiteFull timeUSD 95,040 - 118,800 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional leadership","Project management","Strategic thinking","Analytical thinking","Communication"]

Lead integrated retail marketing strategy for the U.S. and scalable activation across Canada and Mexico. Own goals tied to store traffic lift, engagement, and conversion, and bring global brand stories to life through localized seasonal launches, promotions, and immersive in-store experiences. Use segmentation, consumer and cultural insights, and performance metrics to connect retail activations with digital ecosystems (including Vans Family) and drive repeat visitation through cross-functional partnerships.

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VF Corporation
VF Corporation
2 months ago

Vans: Manager, Retail Marketing (Americas)

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Job Summary

Lead integrated retail marketing strategy for the U.S. and scalable activation across Canada and Mexico. Own goals tied to store traffic lift, engagement, and conversion, and bring global brand stories to life through localized seasonal launches, promotions, and immersive in-store experiences. Use segmentation, consumer and cultural insights, and performance metrics to connect retail activations with digital ecosystems (including Vans Family) and drive repeat visitation through cross-functional partnerships.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and deliver a holistic retail marketing strategy for the U.S., with objectives tied to store traffic lift, engagement, and conversion, scalable across Canada and Mexico.
  • •Participate in the regional Go-To-Market process to bring global marketing stories and product moments to retail through seasonal launches, activations, promotions, and elevated in-store experiences.
  • •Develop and evolve segmentation strategy across the Americas retail fleet and tailor activations and experiences by store type, market, consumer profile, and community relevance.
  • •Connect retail activations to digital ecosystems (including Vans Family) to amplify physical retail experiences through content, community engagement, and loyalty-driven touch points.
  • •Concept and deliver immersive, culturally relevant retail experiences, building partnerships across brand pillars, Retail Operations, and Field teams to create hyper-local community moments and next-generation retail learnings.

Pay and Benefits

Salary: USD 95,040 - 118,800 annually
Perks:MedicalDentalVision401k

Key Requirements

  • •5-7+ years of progressive marketing experience, focused on retail marketing, brand marketing, or consumer experience (preferably in apparel, footwear, or youth-culture brands).
  • •Proven ability to drive measurable brick-and-mortar retail traffic using integrated marketing strategies, store activations, and localized experiences.
  • •Deep understanding of the U.S. retail landscape, including diverse consumer segments and store formats, with experience scaling programs across Canada and Mexico.
  • •Strong experience translating global brand strategies into regionally relevant retail execution, balancing consistency, speed, and local nuance.
  • •Cross-functional leadership skills to influence and partner effectively across Global/Regional Marketing, Retail Operations, Merchandising, Digital, Creative, and Field teams.
Experience:5+ yearsRetail marketing
Skills:Cross-functional leadershipProject managementStrategic thinkingAnalytical thinkingCommunication

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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