VF Corporation

1 month ago

Vans: Manager, Retail Marketing (Americas)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Lead integrated retail marketing for the U.S. market and help scale activation across Canada and Mexico. Own strategies that drive store traffic lift, engagement, and conversion, translating global brand stories into localized, culturally relevant in-store experiences. Partner across Regional/Global Marketing, Retail Operations, Merchandising, Digital, and Community teams to connect retail activations with digital ecosystems like Vans Family and deliver immersive programs informed by youth and retail trends.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own a holistic Retail Marketing strategy for the U.S. with objectives tied to store traffic lift, engagement, and conversion, scalable across Canada and Mexico.
•Drive regional Go-To-Market execution so global marketing stories and product moments come to life via seasonal launches, activations, promotions, and in-store experiences.
•Develop and evolve a segmentation strategy across the Americas retail fleet and tailor activations by store type, market, consumer profile, and community relevance.
•Connect retail activations to digital ecosystems (including Vans Family) to amplify experiences through content, community engagement, and loyalty-driven touch points.
•Concept and deliver immersive, culturally relevant retail experiences and lead strategic initiatives for the future of Vans retail, including pilots and new store concepts.

Pay and Benefits

Salary: USD 95,040 - 118,800 annually

Perks:MedicalDentalVision401k

Key Requirements

•5-7+ years of experience with measurable retail marketing, brand marketing, or consumer experience impact.
•Experience driving brick-and-mortar retail traffic through integrated strategies, store activations, and localized experiences.
•Deep understanding of the U.S. retail landscape, with ability to build programs that can scale across Canada and Mexico.
•Strong ability to translate global brand strategy into regionally relevant retail execution with consistency, speed, and local nuance.
•Proven cross-functional leadership and influence in matrixed/dotted-line organizations, using data and cultural insights to demonstrate impact.

Experience:5-7 yearsRetail marketingBrick-and-mortar retailBrand marketingConsumer experienceApparelFootwearYouth cultureAction sportsStreet culture

Skills:Cross-functional leadershipStrategic thinkingAnalytical thinkingProject managementCommunication

Company Brief

VF Corporation

Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Denver, United States

Founded: 1899

Glassdoor: 3.7

Website LinkedIn Glassdoor

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VF Corporation

1 month ago

Vans: Manager, Retail Marketing (Americas)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own a holistic Retail Marketing strategy for the U.S. with objectives tied to store traffic lift, engagement, and conversion, scalable across Canada and Mexico.
•Drive regional Go-To-Market execution so global marketing stories and product moments come to life via seasonal launches, activations, promotions, and in-store experiences.
•Develop and evolve a segmentation strategy across the Americas retail fleet and tailor activations by store type, market, consumer profile, and community relevance.
•Connect retail activations to digital ecosystems (including Vans Family) to amplify experiences through content, community engagement, and loyalty-driven touch points.
•Concept and deliver immersive, culturally relevant retail experiences and lead strategic initiatives for the future of Vans retail, including pilots and new store concepts.

Pay and Benefits

Salary: USD 95,040 - 118,800 annually

Perks:MedicalDentalVision401k

Key Requirements

•5-7+ years of experience with measurable retail marketing, brand marketing, or consumer experience impact.
•Experience driving brick-and-mortar retail traffic through integrated strategies, store activations, and localized experiences.
•Deep understanding of the U.S. retail landscape, with ability to build programs that can scale across Canada and Mexico.
•Strong ability to translate global brand strategy into regionally relevant retail execution with consistency, speed, and local nuance.
•Proven cross-functional leadership and influence in matrixed/dotted-line organizations, using data and cultural insights to demonstrate impact.

Experience:5-7 yearsRetail marketingBrick-and-mortar retailBrand marketingConsumer experienceApparelFootwearYouth cultureAction sportsStreet culture

Skills:Cross-functional leadershipStrategic thinkingAnalytical thinkingProject managementCommunication

Company Brief

VF Corporation

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Denver, United States

Founded: 1899

Glassdoor: 3.7

Website LinkedIn Glassdoor