Social Media Specialist - Arabian Adventures (Temporary 12 months)

Emirates Group
Dubai
Workplace: OnsiteTemporaryFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Social media writing","Relationship building","Communication","Reporting","Crisis communication understanding"]

Implement the Emirates Group social media strategy for Arabian Adventures, working closely with the Social Media Manager, PR team, and specialist Corporate Communications groups. Manage day-to-day social media initiatives across platforms such as Facebook, YouTube, LinkedIn, and Twitter to increase brand awareness, advocacy, and traffic. Create and execute content and blogger/advocacy activities, monitor sentiment, measure performance, and provide stakeholder reporting to refine communications.

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Emirates Group
Emirates Group
2 days ago

Social Media Specialist - Arabian Adventures (Temporary 12 months)

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Last checked: 11 hours agoStatus: Live

Job Summary

Implement the Emirates Group social media strategy for Arabian Adventures, working closely with the Social Media Manager, PR team, and specialist Corporate Communications groups. Manage day-to-day social media initiatives across platforms such as Facebook, YouTube, LinkedIn, and Twitter to increase brand awareness, advocacy, and traffic. Create and execute content and blogger/advocacy activities, monitor sentiment, measure performance, and provide stakeholder reporting to refine communications.
Location: Dubai
Workplace: Onsite
Employment Type: Temporary · 12 months
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Execute the Emirates Group corporate social media strategy with close collaboration across Corporate Communications and PR teams, plus business stakeholders and external agencies/vendors.
  • •Manage day-to-day social media initiatives and operations, driving visibility for major initiatives, products, and campaigns.
  • •Develop and communicate key themes and messages across social media channels and industry sites to increase advocacy, awareness, and website traffic.
  • •Create and support social media opportunities and materials, including managing blogger activities, capturing real-time trends/sentiment, and pitching blog content.
  • •Measure and monitor social media effectiveness, generate stakeholder reports, and conduct competitor research to inform business insights and adjustments to the strategy.

Key Requirements

  • •5+ years in marketing and media communication with public relations experience.
  • •Degree or Honours (12+3 or equivalent).
  • •Experience in public relations, corporate communications or marketing, including social media/online community management and writing.
  • •Strong social media writing skills with an appropriate colloquial tone and style.
  • •Strong relationship-building and communication skills, plus excellent knowledge of internet and social media toolsets.
Experience:5+ yearsMarketingPublic relationsCorporate communicationsSocial mediaOnline community management
Education:Bachelor's
Skills:Social media writingRelationship buildingCommunicationReportingCrisis communication understanding
Tech Stack:FacebookYou TubeYouTubeLinked InTwitterSocial media toolsetWeb technologyOnline marketingAdvertising

Company Brief

Emirates Group
The Emirates Group operates Emirates airline and related aviation services, providing passenger and cargo air transport, ground handling, and travel services worldwide with a large global network and integrated aviation operations.
Industry: Aviation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Government Funded
Headquarters: Dubai, United Arab Emirates
Founded: 1985
WebsiteLinkedIn