B2B Demand Generation Manager

Deliveroo
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Analytical thinking","Data-driven decision-making","Media planning","Experimentation","Cross-functional collaboration"]

Own end-to-end paid B2B demand generation across Deliveroo’s operating markets, tailoring strategy and channel mix country by country. Manage high-budget campaigns across Meta, TikTok, Google Search, and programmatic while partnering with Sales, commercial stakeholders, and creatives. Build a lead-gen engine focused on lead quality, live merchants, and GOV, using experimentation, analytics, and AI-assisted workflows to scale what works.

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FursaFursa
Deliveroo
Deliveroo
5 days ago

B2B Demand Generation Manager

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Job Summary

Own end-to-end paid B2B demand generation across Deliveroo’s operating markets, tailoring strategy and channel mix country by country. Manage high-budget campaigns across Meta, TikTok, Google Search, and programmatic while partnering with Sales, commercial stakeholders, and creatives. Build a lead-gen engine focused on lead quality, live merchants, and GOV, using experimentation, analytics, and AI-assisted workflows to scale what works.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end paid B2B demand generation across markets and B2B products, managing significant budgets across multiple channels and turning results into scalable playbooks.
  • •Partner with country Sales and commercial stakeholders to adapt the demand gen playbook to local strategy and market dynamics.
  • •Build a lead generation engine that improves lead quality, increases the number of merchants that go live, and drives GOV.
  • •Develop full-funnel campaigns with creatives, spanning lead generation and brand awareness to defend and grow share in a competitive category.
  • •Drive reporting and measurement from spend through to live merchants and GOV, and use AI-assisted workflows to improve efficiency.

Key Requirements

  • •5–8 years running high-budget B2B paid campaigns across multiple channels, with strong performance in Meta, TikTok, and Google Search, across multiple countries, products, or clients.
  • •SMB B2B experience building lead generation pipelines that improve lead quality and drive merchants that go live and the GOV they generate.
  • •Strong local and commercial instinct working with Sales stakeholders to adapt each country’s strategy, with clear communication in English.
  • •Ability to plan and optimize media investment against business and campaign KPIs, including in-house media buying.
  • •Analytical, data-driven experimentation skills to define KPIs, form hypotheses, design statistically significant tests, and scale winners; plus interest in AI and automation.
Experience:5-8 yearsB2BPaid mediaSMBFoodRetail
Skills:Analytical thinkingData-driven decision-makingMedia planningExperimentationCross-functional collaboration
Languages:English
Tech Stack:MetaTikTokGoogle SearchProgrammaticAIAutomationClayCognismZoomInfoABM

Company Brief

Deliveroo
Deliveroo is a multinational online food and grocery delivery marketplace connecting consumers, restaurants, retailers and riders via its app and platform, operating across multiple countries with fast local delivery and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Unicorn (USD 1B+)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2013
Glassdoor
Glassdoor: 3.4
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