10 hours ago

Brand & Product Marketing Strategist - Global Payment

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Own the product narrative, positioning, and end-to-end go-to-market strategy for international payment and financial products. Translate user psychology and financial behavior across overseas markets into differentiated value propositions and locally resonant brand identities. Drive the full launch lifecycle—messaging, amplification, measurement, and adoption—while enabling cross-functional teams with sales-ready assets and partnering with external agencies and KOL networks.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own end-to-end brand architecture, product positioning, and messaging for international payment and financial products, delivering a long-term roadmap with milestones.
•Generate customer and market insights to inform product strategy across target regions, translating user psychology and financial behavior into value propositions and brand identities.
•Develop and execute comprehensive GTM strategies for new products and features, including opportunity sizing, competitive analysis, segmentation, positioning, launch, amplification, and adoption.
•Own the full launch lifecycle from positioning and messaging through measurement—driving awareness, conversion, and revenue for new and existing customers.
•Serve as the connective tissue across Product, BD, Solution, PR, Monetization, and local teams; provide enablement assets and coordinate with overseas creative agencies, media-buying partners, and KOL networks.

Key Requirements

•Bachelor’s degree or above with 5+ years of brand, product, and/or GTM marketing experience in major internet companies, expanding enterprises, or fintech/cross-border payments.
•Proven ability to own product positioning, messaging, and GTM strategy, including building an overseas brand from the ground up (0-to-1).
•Ability to lead cross-functional stakeholders (Product, Sales, Engineering, and local market teams) and create sales-ready enablement materials.
•Deep, practical knowledge of global social platforms, including native content formats, algorithmic distribution, and monetization playbooks.
•Strong business acumen and analytical capability to connect brand intuition with growth modeling and commercial impact.

Education:Bachelor's

Skills:Cross-functional leadershipAnalytical thinkingBusiness acumenStakeholder managementStrategic storytelling

Tech Stack:TikTok

Company Brief

ByteDance

Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn

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ByteDance

10 hours ago

Brand & Product Marketing Strategist - Global Payment

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own end-to-end brand architecture, product positioning, and messaging for international payment and financial products, delivering a long-term roadmap with milestones.
•Generate customer and market insights to inform product strategy across target regions, translating user psychology and financial behavior into value propositions and brand identities.
•Develop and execute comprehensive GTM strategies for new products and features, including opportunity sizing, competitive analysis, segmentation, positioning, launch, amplification, and adoption.
•Own the full launch lifecycle from positioning and messaging through measurement—driving awareness, conversion, and revenue for new and existing customers.
•Serve as the connective tissue across Product, BD, Solution, PR, Monetization, and local teams; provide enablement assets and coordinate with overseas creative agencies, media-buying partners, and KOL networks.

Key Requirements

•Bachelor’s degree or above with 5+ years of brand, product, and/or GTM marketing experience in major internet companies, expanding enterprises, or fintech/cross-border payments.
•Proven ability to own product positioning, messaging, and GTM strategy, including building an overseas brand from the ground up (0-to-1).
•Ability to lead cross-functional stakeholders (Product, Sales, Engineering, and local market teams) and create sales-ready enablement materials.
•Deep, practical knowledge of global social platforms, including native content formats, algorithmic distribution, and monetization playbooks.
•Strong business acumen and analytical capability to connect brand intuition with growth modeling and commercial impact.

Education:Bachelor's

Skills:Cross-functional leadershipAnalytical thinkingBusiness acumenStakeholder managementStrategic storytelling

Tech Stack:TikTok

Company Brief

ByteDance

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn