Brand & Product Marketing Strategist - Global Payment

ByteDance
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Cross-functional leadership","Analytical thinking","Business acumen","Stakeholder management","Strategic storytelling"]

Own the product narrative, positioning, and end-to-end go-to-market strategy for international payment and financial products. Translate user psychology and financial behavior across overseas markets into differentiated value propositions and locally resonant brand identities. Drive the full launch lifecycle—messaging, amplification, measurement, and adoption—while enabling cross-functional teams with sales-ready assets and partnering with external agencies and KOL networks.

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FursaFursa
ByteDance
ByteDance
1 month ago

Brand & Product Marketing Strategist - Global Payment

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Source: Company careers pageValidated by: Fursa AI
Last checked: 30 days agoStatus: Live

Job Summary

Own the product narrative, positioning, and end-to-end go-to-market strategy for international payment and financial products. Translate user psychology and financial behavior across overseas markets into differentiated value propositions and locally resonant brand identities. Drive the full launch lifecycle—messaging, amplification, measurement, and adoption—while enabling cross-functional teams with sales-ready assets and partnering with external agencies and KOL networks.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end brand architecture, product positioning, and messaging for international payment and financial products, delivering a long-term roadmap with milestones.
  • •Generate customer and market insights to inform product strategy across target regions, translating user psychology and financial behavior into value propositions and brand identities.
  • •Develop and execute comprehensive GTM strategies for new products and features, including opportunity sizing, competitive analysis, segmentation, positioning, launch, amplification, and adoption.
  • •Own the full launch lifecycle from positioning and messaging through measurement—driving awareness, conversion, and revenue for new and existing customers.
  • •Serve as the connective tissue across Product, BD, Solution, PR, Monetization, and local teams; provide enablement assets and coordinate with overseas creative agencies, media-buying partners, and KOL networks.

Key Requirements

  • •Bachelor’s degree or above with 5+ years of brand, product, and/or GTM marketing experience in major internet companies, expanding enterprises, or fintech/cross-border payments.
  • •Proven ability to own product positioning, messaging, and GTM strategy, including building an overseas brand from the ground up (0-to-1).
  • •Ability to lead cross-functional stakeholders (Product, Sales, Engineering, and local market teams) and create sales-ready enablement materials.
  • •Deep, practical knowledge of global social platforms, including native content formats, algorithmic distribution, and monetization playbooks.
  • •Strong business acumen and analytical capability to connect brand intuition with growth modeling and commercial impact.
Education:Bachelor's
Skills:Cross-functional leadershipAnalytical thinkingBusiness acumenStakeholder managementStrategic storytelling
Tech Stack:TikTok

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn