1 week ago

Global Marketing Manager – Demand Capture Systems, Journey, and Customer Proof

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Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Build the global demand capture system that turns HP strategy into modular, market-ready customer journeys. Define how customers move from first interest to confident decision, grounded in customer proof and optimized for conversion. Partner with GTM and portfolio teams to make strategy immediately usable in-market, develop reusable proof assets and playbooks, integrate events into the journey, and monitor performance to continually refine messaging and offers.

Location: Barcelona

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Build the demand capture system that defines how demand moves across the full journey using a modular, scalable framework.
•Design modular customer journeys by defining message hierarchy, CTA structures, and offer progression logic that are simple and repeatable.
•Translate strategy (Future of Work and AI PC positioning) into executable, activation-ready journey frameworks and clear offers.
•Own and operationalize customer proof as a core conversion layer, including modular case study and success proof assets.
•Turn events into demand acceleration systems and monitor campaign/journey performance to optimize messaging, offers, and journey structures.

Pay and Benefits

Perks:Health InsuranceLife InsuranceMeal AllowanceChildcare

Key Requirements

•Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience) and 5–8 years in B2B marketing, demand generation, digital marketing, or customer journey development.
•Experience supporting or executing integrated marketing campaigns and customer journeys across digital channels.
•Strong understanding of how marketing drives engagement, conversion, and pipeline impact.
•Experience working with or developing marketing content, campaign assets, or playbooks for broad or regional use.
•Analytical mindset with experience reviewing campaign performance data and identifying optimization opportunities.

Experience:B2B marketingDemand generationDigital marketingCustomer journey development

Education:Bachelor's in Marketing, Business, Communications, or a related field

Skills:CommunicationOrganizational skillsAnalytical mindsetResults orientationLearning agilityCustomer centricity

Tech Stack:SalesforceAgile Methodology

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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