Market Development Lead

Campbell Soup
United States
Workplace: OnsiteFull timeUSD 67,000 - 92,200 annuallyFunction: Administration & Executive AssistanceExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Influencing","Leadership","Problem-solving","Analytical skills"]

Drive market growth by partnering with Independent Distributor Partners (IDPs) and retail outlets. Build collaborative relationships, lead route consults and business meetings, and deliver weekly through quarterly sales plans to grow market share. Use data to identify retailer needs and performance trends, support retailer expectations for distribution and merchandising, coordinate inventory and logistics, and resolve disputes. Partner with internal sales leadership and retailers to support launches, planogram compliance, resets, and ongoing service issues.

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Campbell Soup
Campbell Soup
3 days ago

Market Development Lead

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Last checked: 13 hours agoStatus: Live

Job Summary

Drive market growth by partnering with Independent Distributor Partners (IDPs) and retail outlets. Build collaborative relationships, lead route consults and business meetings, and deliver weekly through quarterly sales plans to grow market share. Use data to identify retailer needs and performance trends, support retailer expectations for distribution and merchandising, coordinate inventory and logistics, and resolve disputes. Partner with internal sales leadership and retailers to support launches, planogram compliance, resets, and ongoing service issues.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
  • •Recommend optional resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
  • •Deliver weekly, period, and quarterly sales plans, grow market share, and identify market opportunities with IDPs.
  • •Support retailer expectations for distribution, merchandising, promotions, and key retailer events; coordinate inventory and logistics needs and respond to retailer concerns within 24 hours.
  • •Use data to identify retailer needs and growth opportunities, support new item launches and planogram compliance, and resolve service issues in collaboration with store management and retail partners.
Travel: Medium travel

Pay and Benefits

Salary: USD 67,000 - 92,200 annually
Perks:Health InsuranceDental401kPaid LeaveHoliday PayLife InsuranceDisability InsuranceWellness StipendGym MembershipDay Care

Key Requirements

  • •3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
  • •Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
  • •Proficiency in Microsoft Excel and PowerPoint.
  • •Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
  • •Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.
Experience:3+ yearsCPGRetailSales
Education:Bachelor's
Skills:CommunicationInfluencingLeadershipProblem-solvingAnalytical skills
Tech Stack:Microsoft OfficeMicrosoft ExcelMicrosoft PowerPoint

Company Brief

Campbell Soup
Produces and markets soups, snacks, sauces, and packaged food products under brands such as Campbell's, Pace, and Swanson. The company serves retail, foodservice, and grocery customers across North America and international markets.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Camden, United States
Founded: 1869
Glassdoor
Glassdoor: 3.5
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