2 days ago

Senior Product Marketing Manager, Creator & Partner Monetization

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Own go-to-market and adoption strategy for TikTok One Platforms across North America creator marketing agencies and brands. Lead partner sales for major product features, drive launches and localization across markets, and develop enablement tools, playbooks, and packaged solution tiers. Manage business planning and reporting (annual planning, OKRs), project-manage partner integrations, analyze performance metrics to guide strategy, and source new partnerships aligned to creator monetization needs.

Location: New York

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Lead go-to-market and partner sales for a major new TikTok One feature, driving adoption via strategic pitching, onboarding, and execution.
•Manage core business planning and growth operations, including annual planning, OKRs, ongoing reporting, and contract work while proactively resolving issues.
•Drive product and business adoption of creative product integrations and solutions, including launch and localization across North America markets.
•Develop tools, playbooks, templates, and best practices for creators and brands (e.g., brief templates, compensation/contract models, style guides, and guidelines).
•Project manage complex partner integrations and define programs/integration paths to enable TikTok advertising, discovery, and creator monetization at scale.

Key Requirements

•5+ years in product marketing, GTM, or commercialization, ideally in a marketplace, creator economy, adtech/martech, or platform business.
•Strong product sense, including evaluating product-market fit, prioritizing by partner/business impact, and providing structured product feedback.
•Excellent quantitative and qualitative analytics to build business cases, size opportunities, and interpret performance data to adjust strategy.
•Excellent written and verbal communication to produce executive-ready narratives and partner-facing materials.
•Experience designing or launching packaged/bundled solutions (pricing, tiering, self-serve vs. managed service).

Experience:Creator economyMarketplaceAdtechMartechPlatform business

Education:Bachelor's

Skills:Cross-functional collaborationData analysisCommunicationProblem solvingStrategic thinking

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Senior Product Marketing Manager, Creator & Partner Monetization

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: New York

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Lead go-to-market and partner sales for a major new TikTok One feature, driving adoption via strategic pitching, onboarding, and execution.
•Manage core business planning and growth operations, including annual planning, OKRs, ongoing reporting, and contract work while proactively resolving issues.
•Drive product and business adoption of creative product integrations and solutions, including launch and localization across North America markets.
•Develop tools, playbooks, templates, and best practices for creators and brands (e.g., brief templates, compensation/contract models, style guides, and guidelines).
•Project manage complex partner integrations and define programs/integration paths to enable TikTok advertising, discovery, and creator monetization at scale.

Key Requirements

•5+ years in product marketing, GTM, or commercialization, ideally in a marketplace, creator economy, adtech/martech, or platform business.
•Strong product sense, including evaluating product-market fit, prioritizing by partner/business impact, and providing structured product feedback.
•Excellent quantitative and qualitative analytics to build business cases, size opportunities, and interpret performance data to adjust strategy.
•Excellent written and verbal communication to produce executive-ready narratives and partner-facing materials.
•Experience designing or launching packaged/bundled solutions (pricing, tiering, self-serve vs. managed service).

Experience:Creator economyMarketplaceAdtechMartechPlatform business

Education:Bachelor's

Skills:Cross-functional collaborationData analysisCommunicationProblem solvingStrategic thinking

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn