Assistant Manager, Product Marketing (Golf Footwear) (Carlsbad, CA, US)

Adidas
United States
Workplace: HybridFull timeUSD 86,350 - 102,500 annuallyFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Communication","Presentation","Project management","Stakeholder management","Organizational skills"]

Support the global golf footwear business by owning assigned footwear models from briefing through key creation reviews and go-to-market readiness. Coordinate global visual and written product assets, manage seasonal sample ordering, and organize regional consumer and competitive insights to guide product decisions. Develop product presentations and sell-in assets, oversee promotional product ordering, and collaborate across merchandising, design, development, brand marketing, finance, digital, and regional teams to ensure consistent seasonal execution.

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Adidas
Adidas
12 hours ago

Assistant Manager, Product Marketing (Golf Footwear) (Carlsbad, CA, US)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Support the global golf footwear business by owning assigned footwear models from briefing through key creation reviews and go-to-market readiness. Coordinate global visual and written product assets, manage seasonal sample ordering, and organize regional consumer and competitive insights to guide product decisions. Develop product presentations and sell-in assets, oversee promotional product ordering, and collaborate across merchandising, design, development, brand marketing, finance, digital, and regional teams to ensure consistent seasonal execution.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Manage product creation for assigned footwear models from briefing through CR0, CR1, and CR2 reviews with cross-functional collaboration.
  • •Lead creation and coordination of global visual and written go-to-market assets, including photography and e-commerce content.
  • •Manage seasonal sample ordering across key milestones (preview, sales samples, photoshoots, SPOMA) to ensure readiness.
  • •Organize regional input and consumer/competitive insights to inform product decisions and identify growth opportunities.
  • •Develop product presentations and support seasonal meetings and sell-in readiness for key go-to-market stages.
Travel: Medium travel

Pay and Benefits

Salary: USD 86,350 - 102,500 annually
Perks:Medical Coverage401kEducation AssistancePaid ParentalPaid HolidaysEquity

Key Requirements

  • •Bachelor's degree, preferably in Business, Marketing, Economics, or a related field.
  • •Strong knowledge of golf footwear and the broader footwear industry.
  • •Understanding of the footwear creation process, including lasts, materials, components, and development milestones.
  • •Strong business acumen with knowledge of key financial metrics (e.g., GIM, FOB, duty rates, wholesale/retail pricing, net margin).
  • •Strong written and verbal communication and presentation skills to engage and influence stakeholders.
Experience:FootwearFootwear product creationProduct marketingProduct managementMerchandising
Education:Bachelor's in Business, Marketing, Economics (or related field)
Skills:CommunicationPresentationProject managementStakeholder managementOrganizational skills
Languages:English
Tech Stack:Microsoft ExcelMicrosoft PowerPointMicrosoft Word

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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