Content Manager (m/w/d)

Allianz
Germany
Full timeFunction: Content & Editorial (Writing/Editing)Education: bachelorsSkills: ["Data-driven","Stakeholder management","Agile collaboration","Analytical thinking","Communication"]

Develop and coordinate content strategies for a product area of allianz.de, creating and optimizing product and guide pages. Use Adobe Analytics and Google Search Console to analyze performance, perform competitive analysis, and turn insights into action plans. Work with AI tools for text and image generation, present results to stakeholders, and collaborate in an agile setup with Content Lab and external partners across sprint planning and reviews.

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FursaFursa
Allianz
Allianz
4 hours ago

Content Manager (m/w/d)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Develop and coordinate content strategies for a product area of allianz.de, creating and optimizing product and guide pages. Use Adobe Analytics and Google Search Console to analyze performance, perform competitive analysis, and turn insights into action plans. Work with AI tools for text and image generation, present results to stakeholders, and collaborate in an agile setup with Content Lab and external partners across sprint planning and reviews.
Location: Germany
Employment Type: Full time · Permanent
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Conceptualize, create, and coordinate content strategies for a product area on allianz.de
  • •Create and optimize product and guide pages
  • •Analyze performance with Adobe Analytics and Google Search Console and derive measures
  • •Generate and report content insights regularly and present results and plans to stakeholders
  • •Work in an agile setup with Content Lab and external partners, including AI projects for content and visuals

Pay and Benefits

Perks:Health InsuranceRetirement

Key Requirements

  • •Completed degree in Business, Marketing, Communications, Sales or equivalent practical experience
  • •Experience in content/editorial work
  • •Data-driven working style with tracking tools such as Adobe Analytics
  • •Strong interest in AI developments and technology, with safe use of AI tools
  • •Strong German written and verbal communication and proficiency with MS Office (advanced Excel desired)
Education:Bachelor's
Skills:Data-drivenStakeholder managementAgile collaborationAnalytical thinkingCommunication
Languages:German
Tech Stack:Adobe AnalyticsGoogle Search ConsoleAI toolsContent SquareMS OfficeExcelChatGPTKünstliche Intelligenz

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn