Senior Manager Product Marketing, Industry

Salesforce
Chicago, Atlanta, Seattle, Indianapolis
Workplace: OnsiteFull timeUSD 143,400 - 216,900 annuallyFunction: Marketing & GrowthSkills: ["Influencing cross-functional teams","Organizational skills","Written communication","Oral communication","Analytical mindset"]

Drive industry-level product marketing for Salesforce Industry Clouds, shaping positioning, messaging, narrative, and AI-assisted go-to-market strategy. Lead core strategy and first-pass execution, using AI-driven market signals, competitive intelligence, and customer engagement data to refine messaging. Own quality and differentiation for AI-assisted sales content and demos, coordinate customer success stories across channels and events, and scale AI-enabled enablement assets, launch motions, and sales adoption.

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FursaFursa
Salesforce
Salesforce
4 days ago

Senior Manager Product Marketing, Industry

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Drive industry-level product marketing for Salesforce Industry Clouds, shaping positioning, messaging, narrative, and AI-assisted go-to-market strategy. Lead core strategy and first-pass execution, using AI-driven market signals, competitive intelligence, and customer engagement data to refine messaging. Own quality and differentiation for AI-assisted sales content and demos, coordinate customer success stories across channels and events, and scale AI-enabled enablement assets, launch motions, and sales adoption.
Location: Chicago, Atlanta, Seattle, Indianapolis
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Set vision and industry-level narrative to drive awareness and adoption for Industry Clouds.
  • •Leverage AI-driven market signals, competitive intelligence, and customer engagement data to refine positioning and messaging near real-time.
  • •Lead core product marketing strategy with AI tools, handling first-pass execution while ensuring quality and competitive differentiation.
  • •Direct strategy and quality for AI-assisted sales content, demos, and enablement assets; act as editor and strategic reviewer.
  • •Develop and execute communications, messaging, content, and events plans, partnering across product, sales, customer teams, and marketing to launch and scale AI-assisted GTM motions.

Pay and Benefits

Salary: USD 143,400 - 216,900 annually
Perks:MedicalDentalVisionHealth InsurancePaid LeaveLife InsuranceDisability Insurance401kEquity

Key Requirements

  • •Equivalent of 5+ years of product marketing or related experience, with SaaS experience a strong plus.
  • •Ability to translate market needs into product positioning, messaging, and GTM strategy.
  • •Experience launching new products globally and scaling them into mature businesses.
  • •Proven track record leading effective marketing strategies while navigating ambiguity and competing priorities.
  • •Familiarity with AI tools and ability to develop prompt engineering and AI playbooks, including governance for brand, legal, and accuracy standards in the Education industry.
Experience:SaaSEducation industry
Skills:Influencing cross-functional teamsOrganizational skillsWritten communicationOral communicationAnalytical mindset
Tech Stack:Salesforce CRMPrompt engineeringGeminiNotebookLMClaudeWriterAISlackbotAgentforce

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor