Assistant Vice President - Loyalty Marketing

Aldar Properties
Abu Dhabi
Workplace: OnsiteFull timeFunction: Executive & General ManagementExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Collaboration","Data-driven","Communication","Strategic thinking"]

Lead loyalty marketing for selected verticals within Aldar, shaping strategy, campaigns, and analytics to grow revenue, activation, and customer lifetime value across real estate, retail, and other focus areas. Own the loyalty P&L, budgets, and multi-channel campaigns, partnering with marketing leaders to ensure brand consistency and ROI across paid media, CRM, and data-driven initiatives.

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FursaFursa
Aldar Properties
Aldar Properties
5 months ago

Assistant Vice President - Loyalty Marketing

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead loyalty marketing for selected verticals within Aldar, shaping strategy, campaigns, and analytics to grow revenue, activation, and customer lifetime value across real estate, retail, and other focus areas. Own the loyalty P&L, budgets, and multi-channel campaigns, partnering with marketing leaders to ensure brand consistency and ROI across paid media, CRM, and data-driven initiatives.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Own marketing strategy and execution for selected priority verticals, ensuring deep vertical alignment, stakeholder engagement, and delivery of measurable commercial outcomes.
  • •Own the loyalty marketing P&L for selected verticals, overseeing budget planning, allocation, and financial forecasting.
  • •Evaluate and prioritize marketing initiatives based on ROI, business impact, and strategic objectives alignment.
  • •Develop and deliver multi-channel integrated loyalty campaigns in collaboration with key stakeholders, ensuring effective and efficient execution of the marketing plan.
  • •Conceptualize and execute strategic loyalty points offers in partnership with internal and external teams, leveraging data analytics and KPIs to optimize acquisition, activation, and retention.

Key Requirements

  • •8+ years of relevant experience in loyalty, customer lifecycle, or strategic marketing (real estate and/or retail preferred)
  • •Strong expertise in paid media, digital performance marketing, and marketing technology platforms (e.g., Google Ads, Meta, programmatic platforms, CRM/CDP environments)
  • •Experience managing digital media budgets and optimizing campaigns using data-driven methodologies
  • •Experience with marketing attribution models, audience segmentation, and digital funnel optimization
  • •Strong leadership and cross-functional collaboration skills with a track record of delivering growth and ROI
Experience:8+ yearsReal estateRetail
Education:Bachelor's in Marketing or Business Administration
Skills:LeadershipCollaborationData-drivenCommunicationStrategic thinking
Languages:English
Tech Stack:Google AdsMetaProgrammaticCRMCDP

Company Brief

Aldar Properties
A leading UAE real estate developer and investment company, Aldar develops residential, commercial, and mixed-use projects across Abu Dhabi and the region, and manages a diversified portfolio of assets including communities, retail, and hospitality.
Industry: Real Estate Development
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2004
WebsiteLinkedIn