Customer Proposition Marketing Manager

Zurich Insurance
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: []

Own customer proposition, campaign, and communications development by uncovering customer needs through research and market intelligence. Monitor competitors to identify gaps, design value propositions and target segments, and define end-to-end campaign strategies for acquisition, upsell, and cross-sell. Plan and lead launch events, oversee key customer communications and agency briefing, and manage budgets, KPIs, performance tracking, and optimization recommendations to senior leadership.

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FursaFursa
Zurich Insurance
Zurich Insurance
2 months ago

Customer Proposition Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own customer proposition, campaign, and communications development by uncovering customer needs through research and market intelligence. Monitor competitors to identify gaps, design value propositions and target segments, and define end-to-end campaign strategies for acquisition, upsell, and cross-sell. Plan and lead launch events, oversee key customer communications and agency briefing, and manage budgets, KPIs, performance tracking, and optimization recommendations to senior leadership.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Analyse customer needs, pain points, and behaviours using surveys, focus groups, research, and market intelligence.
  • •Monitor competitor propositions and market campaigns to identify gaps and opportunities.
  • •Design and refine customer value propositions, including target segments, value statements, and positioning aligned to brand and regulatory requirements.
  • •Define overall customer campaign strategy (acquisition, upsell, cross-sell), build campaign calendars, segment audiences, and plan launch events.
  • •Manage end-to-end campaigns, key communications, agency briefs, budgets/KPIs, and performance updates for senior management.

Company Brief

Zurich Insurance
Zurich Insurance Group is a global insurance company offering a wide range of general insurance and life insurance products and services to individuals, small businesses and large corporations across multiple markets worldwide.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 1872
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn