PR Manager EMEA

The North Face
Switzerland
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Brand storytelling","Media engagement","Relationship building","Cross-functional collaboration","Proactive mindset"]

Own the EMEA PR strategy and how the brand shows up across performance outdoor categories (trail, snow, climb). Lead multi-country media relations, build relationships with European journalists, manage regional PR agencies, and localize communication strategies across key European markets. Develop and write PR campaign assets, plan press events and media tours, and produce media coverage for global tentpole activations. Manage awards, crisis communications, budgets, and invoicing.

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FursaFursa
The North Face
The North Face
1 month ago

PR Manager EMEA

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Source: Company careers pageValidated by: Fursa AI
Last checked: 24 days agoStatus: Live

Job Summary

Own the EMEA PR strategy and how the brand shows up across performance outdoor categories (trail, snow, climb). Lead multi-country media relations, build relationships with European journalists, manage regional PR agencies, and localize communication strategies across key European markets. Develop and write PR campaign assets, plan press events and media tours, and produce media coverage for global tentpole activations. Manage awards, crisis communications, budgets, and invoicing.
Location: Switzerland
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and implement integrated PR planning for performance and lifestyle categories, including product launches and athlete storytelling.
  • •Set seasonal PR and communications objectives and establish editorial direction for campaigns.
  • •Develop and write PR campaign assets such as press releases, media kits, and related materials.
  • •Develop, manage, organize, and execute press events, trade shows, and seasonal media tours.
  • •Manage crisis communications, awards programs, and administrative needs including budgets and invoicing.
Travel: High travel

Pay and Benefits

Perks:Gym MembershipMeal Allowance

Key Requirements

  • •5+ years of experience in Public Relations, Communications, or a related field with a strong track record.
  • •Senior PR experience within the outdoor, sporting goods, or performance-focused industry.
  • •Strong understanding of brand storytelling, visual communication, and media engagement.
  • •Experience managing PR agencies and external partners in a fast-paced environment.
  • •Fluent English (additional European languages such as German, French, Spanish, or Italian are a plus).
Experience:5+ yearsOutdoorSporting goods
Skills:Brand storytellingMedia engagementRelationship buildingCross-functional collaborationProactive mindset
Languages:EnglishGermanFrenchSpanishItalian

Company Brief

The North Face
Designs, manufactures, and sells outdoor apparel, footwear, and equipment for activities like mountaineering, hiking, and skiing. Known for technical performance gear and iconic outerwear, the brand serves consumers worldwide through retail and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Alameda, United States
Founded: 1966
WebsiteLinkedIn