Sr. Director, Color, Material, & Graphic Design - Global HOKA

Hoka
United States
Workplace: HybridFull timeUSD 185,600 - 250,500 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 12+ yearsSkills: ["Leadership","Mentoring","Cross-functional collaboration","Storytelling","Communication"]

Lead the global Color, Material, and Graphic (CMG) and Trend vision for HOKA across footwear, apparel, and accessories. Build and run a CMG + Trend Center of Excellence with scalable frameworks that connect consumer insight, cultural relevance, and product expression. Set annual and seasonal color palettes, material systems, graphic narratives, and operating models. Partner cross-functionally to align CMG and Trend from concept through execution, while leading and developing multi-disciplinary creative teams.

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Hoka
Hoka
2 days ago

Sr. Director, Color, Material, & Graphic Design - Global HOKA

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead the global Color, Material, and Graphic (CMG) and Trend vision for HOKA across footwear, apparel, and accessories. Build and run a CMG + Trend Center of Excellence with scalable frameworks that connect consumer insight, cultural relevance, and product expression. Set annual and seasonal color palettes, material systems, graphic narratives, and operating models. Partner cross-functionally to align CMG and Trend from concept through execution, while leading and developing multi-disciplinary creative teams.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Sr. Director level

Key Responsibilities

  • •Define and execute the global CMG + Trend vision across performance and lifestyle footwear, apparel, and accessories.
  • •Build annual and seasonal strategies for color palettes, material frameworks, graphic systems, and trend narratives.
  • •Establish and lead HOKA’s CMG + Trend Center of Excellence with scalable tools, processes, and frameworks.
  • •Translate macro trends, cultural signals, and consumer insights into actionable product direction and design systems.
  • •Lead, manage, and develop CMG + Trend teams across Footwear and Apparel, including recruitment, mentorship, and operating models.

Pay and Benefits

Salary: USD 185,600 - 250,500 annually
Perks:Annual Bonus

Key Requirements

  • •Bachelor’s or master’s degree in industrial design, product design, or a related field.
  • •12+ years of experience across CMG design disciplines.
  • •5+ years leading multi-disciplinary creative teams.
  • •Experience building or leading Trend or Design Strategy functions within a global organization.
  • •Expert understanding of color, material, graphic, and trend strategy, including building systems and frameworks.
Experience:12+ yearsFootwearApparelAccessoriesTrend strategyDesign strategyConsumer insights
Education:
Skills:LeadershipMentoringCross-functional collaborationStorytellingCommunication

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website