Brand Manager Enfagrow A+ (Mead Johnson Nutrition)

Reckitt
Indonesia
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Data-driven","Analytical","Problem-solving","Communication","Project management","Stakeholder engagement","Adaptability","Innovation"]

Own and lead the Enfa A+ brand agenda in Indonesia, driving annual and long-term brand strategy, consumer insight translation, and integrated full-funnel execution. Manage brand performance across market share, net revenue, gross margin, and marketing ROI while coordinating with Sales, Trade Marketing, Medical, Digital, e-Commerce, CRM, Finance, and Supply. Lead innovation and activation plans, ensure compliance with policies and local regulations, and develop the brand team.

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Reckitt
Reckitt
1 day ago

Brand Manager Enfagrow A+ (Mead Johnson Nutrition)

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Last checked: 10 hours agoStatus: Live

Job Summary

Own and lead the Enfa A+ brand agenda in Indonesia, driving annual and long-term brand strategy, consumer insight translation, and integrated full-funnel execution. Manage brand performance across market share, net revenue, gross margin, and marketing ROI while coordinating with Sales, Trade Marketing, Medical, Digital, e-Commerce, CRM, Finance, and Supply. Lead innovation and activation plans, ensure compliance with policies and local regulations, and develop the brand team.
Location: Indonesia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute Enfa A+ annual and long-term brand strategy aligned to category priorities, delivering sustainable market share growth and brand equity.
  • •Own Enfa A+ performance across market share, net revenue, gross margin contribution, and marketing investment effectiveness; optimize brand plans based on performance.
  • •Lead end-to-end brand strategy, communication, innovation, and activation plans, including integrated campaigns across media, digital, CRM, e-Commerce, and in-store activation.
  • •Manage the Enfa A+ budget and contribute to brand P&L, including marketing ROI, demand planning/forecasting inputs, pricing and investment prioritization.
  • •Manage and develop brand team members and partner cross-functionally (Sales, Trade Marketing, Medical, Digital, e-Commerce, CRM, Finance, Supply) while ensuring compliance with Reckitt and local regulations.

Pay and Benefits

Equity and Bonus:Equity
Perks:Parental LeaveLife InsuranceEquity

Key Requirements

  • •Lead brand strategy development and growth planning, translating consumer/shopper insights into an actionable brand proposition.
  • •Proven track record managing brand strategy, innovation launches, and integrated marketing campaigns across online and offline channels.
  • •Experience with social commerce operations, content management, and influencer engagement.
  • •Data-driven analytical and problem-solving skills, with strong understanding of shopper/customer behavior and retail/operations activations.
  • •Excellent communication and stakeholder engagement skills in a fast-paced, matrix multinational environment.
Experience:FMCGConsumer healthSocial commerce
Skills:Data-drivenAnalyticalProblem-solvingCommunicationProject managementStakeholder engagementAdaptabilityInnovation
Tech Stack:EcommerceCRMDigital marketingSocial mediaInfluencer engagementData analysis

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn