The New York Times

2 months ago

Associate Creative Director, Earned Marketing (Temporary)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead earned media-driven marketing activations for The New York Times, directing cross-functional teams to craft social-first, celebrity- and influencer-driven campaigns that amplify brand narratives across News, The Athletic, Games, and Cooking. This temporary hybrid NYC-based role focuses on high-impact, culturally resonant ideas that generate organic press and social engagement while upholding rigorous brand standards.

Location: New York

Workplace: Hybrid

Employment Type: Contract

Job Function: Marketing & Growth

Key Responsibilities

•Concept and lead the development of brand-building activations, partnerships, and communications content designed specifically to generate earned media and social sharing.
•Direct the day-to-day work of a Senior Designer, Earned providing clear conceptual vision to guide projects from strategy to launch. You will oversee the translation of earned media concepts into high-quality design solutions, ensuring that every deliverable—from seeding kits to social assets—upholds The New York Times's rigorous brand standards.
•Translate marketing strategies into clear, provocative creative directives that excite internal teams and external partners.
•Develop creative ideas tailored to the unique audiences of our core products, ensuring a cohesive visual and conceptual narrative for News, The Athletic, Games, and Cooking.
•Create work that natively integrates celebrities, influencers, and culturally noteworthy subscribers to amplify our mission in ways that feel authentic and newsworthy.

Pay and Benefits

Salary: USD 85 - 97 hourly

Equity and Bonus:Equity

Perks:MedicalDentalVision401kPaid LeavePaid SickPaid Parental

Key Requirements

•8+ years of experience in creative leadership, with a heavy focus on earned media, PR-led activations, or non-traditional advertising.

Experience:8+ yearsMediaAdvertisingMarketingJournalism

Skills:LeadershipCommunicationCreative directionStakeholder managementPresentation

Languages:English

Tech Stack:Earned mediaSocial platformsInfluencer marketing

Company Brief

The New York Times

Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.

Industry: News, Journalism & Broadcasting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 1851

Website LinkedIn

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The New York Times

2 months ago

Associate Creative Director, Earned Marketing (Temporary)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Contract

Job Function: Marketing & Growth

Key Responsibilities

•Concept and lead the development of brand-building activations, partnerships, and communications content designed specifically to generate earned media and social sharing.
•Direct the day-to-day work of a Senior Designer, Earned providing clear conceptual vision to guide projects from strategy to launch. You will oversee the translation of earned media concepts into high-quality design solutions, ensuring that every deliverable—from seeding kits to social assets—upholds The New York Times's rigorous brand standards.
•Translate marketing strategies into clear, provocative creative directives that excite internal teams and external partners.
•Develop creative ideas tailored to the unique audiences of our core products, ensuring a cohesive visual and conceptual narrative for News, The Athletic, Games, and Cooking.
•Create work that natively integrates celebrities, influencers, and culturally noteworthy subscribers to amplify our mission in ways that feel authentic and newsworthy.

Pay and Benefits

Salary: USD 85 - 97 hourly

Equity and Bonus:Equity

Perks:MedicalDentalVision401kPaid LeavePaid SickPaid Parental

Key Requirements

•8+ years of experience in creative leadership, with a heavy focus on earned media, PR-led activations, or non-traditional advertising.

Experience:8+ yearsMediaAdvertisingMarketingJournalism

Skills:LeadershipCommunicationCreative directionStakeholder managementPresentation

Languages:English

Tech Stack:Earned mediaSocial platformsInfluencer marketing

Company Brief

The New York Times

Industry: News, Journalism & Broadcasting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 1851

Website LinkedIn