Associate Creative Director, Earned Marketing (Temporary)

The New York Times
New York
Workplace: HybridContractUSD 85 - 97 hourlyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Communication","Creative direction","Stakeholder management","Presentation"]

Lead earned media-driven marketing activations for The New York Times, directing cross-functional teams to craft social-first, celebrity- and influencer-driven campaigns that amplify brand narratives across News, The Athletic, Games, and Cooking. This temporary hybrid NYC-based role focuses on high-impact, culturally resonant ideas that generate organic press and social engagement while upholding rigorous brand standards.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
The New York Times
The New York Times
4 months ago

Associate Creative Director, Earned Marketing (Temporary)

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead earned media-driven marketing activations for The New York Times, directing cross-functional teams to craft social-first, celebrity- and influencer-driven campaigns that amplify brand narratives across News, The Athletic, Games, and Cooking. This temporary hybrid NYC-based role focuses on high-impact, culturally resonant ideas that generate organic press and social engagement while upholding rigorous brand standards.
Location: New York
Workplace: Hybrid
Employment Type: Contract
Job Function: Marketing & Growth

Key Responsibilities

  • •Concept and lead the development of brand-building activations, partnerships, and communications content designed specifically to generate earned media and social sharing.
  • •Direct the day-to-day work of a Senior Designer, Earned providing clear conceptual vision to guide projects from strategy to launch. You will oversee the translation of earned media concepts into high-quality design solutions, ensuring that every deliverable—from seeding kits to social assets—upholds The New York Times's rigorous brand standards.
  • •Translate marketing strategies into clear, provocative creative directives that excite internal teams and external partners.
  • •Develop creative ideas tailored to the unique audiences of our core products, ensuring a cohesive visual and conceptual narrative for News, The Athletic, Games, and Cooking.
  • •Create work that natively integrates celebrities, influencers, and culturally noteworthy subscribers to amplify our mission in ways that feel authentic and newsworthy.

Pay and Benefits

Salary: USD 85 - 97 hourly
Equity and Bonus:Equity
Perks:MedicalDentalVision401kPaid LeavePaid SickPaid Parental

Key Requirements

  • •8+ years of experience in creative leadership, with a heavy focus on earned media, PR-led activations, or non-traditional advertising.
Experience:8+ yearsMediaAdvertisingMarketingJournalism
Skills:LeadershipCommunicationCreative directionStakeholder managementPresentation
Languages:English
Tech Stack:Earned mediaSocial platformsInfluencer marketing

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn