Associate Sales Director, Programmatic

The New York Times
New York
Workplace: HybridFull timeUSD 37.16 - 41.21 hourlyFunction: SalesExperience: 3+ yearsSkills: ["Relationship building","Forecasting","Data-driven decision making","Communication","Strategic thinking"]

Drive programmatic revenue across The New York Times portfolio by securing new PMP deals and growing relationships with agency and advertiser buyers. You’ll own full-funnel accountability before and after PMP creation, collaborate with Account Management, Ad Operations, and Direct Sales, and serve as the PMP expert for direct sales. In a hybrid role, you’ll partner with Ad Monetization, Ad Product, and Product Marketing to strengthen the value proposition and campaign performance.

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The New York Times
The New York Times
1 month ago

Associate Sales Director, Programmatic

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Last checked: 19 hours agoStatus: Live

Job Summary

Drive programmatic revenue across The New York Times portfolio by securing new PMP deals and growing relationships with agency and advertiser buyers. You’ll own full-funnel accountability before and after PMP creation, collaborate with Account Management, Ad Operations, and Direct Sales, and serve as the PMP expert for direct sales. In a hybrid role, you’ll partner with Ad Monetization, Ad Product, and Product Marketing to strengthen the value proposition and campaign performance.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Director level

Key Responsibilities

  • •Develop and execute a plan to secure programmatic deals from active PMP spenders and NYTA-direct accounts in collaboration with direct sales.
  • •Own full-funnel accountability for client relationships and revenue outcomes before and after PMP creation, partnering with Account Management and Ad Operations.
  • •Serve as an industry expert on agency programmatic needs, KPIs, and how NYT audience impact drives outcomes for new and prospective advertisers.
  • •Lead programmatic collaboration across the sales organization as the PMP expert for direct sales, including post-sale account management and external client engagements.
  • •Build and maintain agency and advertiser buyer relationships, prospect net-new NYTA advertisers, and help optimize campaigns for maximum revenue.

Pay and Benefits

Salary: USD 37.16 - 41.21 hourly
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveParental Leave

Key Requirements

  • •3+ years experience in the programmatic advertising ecosystem.
  • •2+ years experience in programmatic sales.
  • •Track record meeting sales goals and building high-value programmatic-buyer relationships in digital media.
  • •Use data to forecast trends, inform strategic decisions, and optimize campaign performance.
  • •Explain complex programmatic concepts clearly to diverse audiences while operating effectively in ambiguity.
Experience:3+ yearsProgrammatic advertisingDigital media
Skills:Relationship buildingForecastingData-driven decision makingCommunicationStrategic thinking
Languages:English

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn