Director of Sales & Marketing

Lead the hotel’s commercial strategy and brand identity by building and executing an annual integrated sales and marketing plan. Drive revenue across Rooms, F&B, Spa, and Events, grow key luxury segments, and optimize distribution. Own the hotel’s PR narrative and media relations, and guide launch, renovation, and re-branding roadmaps for rapid market share gains. Manage and mentor the Sales, Marketing, and Reservations teams, while building high-profile partnerships in Prague and beyond.