Senior Business Analyst (Growth Marketing)

Whoop
Boston
Workplace: OnsiteFull timeUSD 130,000 - 155,000 annuallyFunction: Business OperationsExperience: 4+ yearsSkills: ["Communication","Stakeholder influence","Analytical problem-solving","Data visualization","Organization"]

Partner with growth marketing performance marketers to analyze campaign results and improve marketing efficiency and return on ad spend. Build and maintain reporting dashboards across channels, geographies, and campaigns, translating media and conversion metrics into optimization insights. Support experimentation and measurement (incrementality and lift studies), and work with Data Science to incorporate marketing mix and attribution modeling into decision-making while communicating findings to technical and non-technical stakeholders.

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FursaFursa
Whoop
Whoop
1 month ago

Senior Business Analyst (Growth Marketing)

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Last checked: 13 hours agoStatus: Live

Job Summary

Partner with growth marketing performance marketers to analyze campaign results and improve marketing efficiency and return on ad spend. Build and maintain reporting dashboards across channels, geographies, and campaigns, translating media and conversion metrics into optimization insights. Support experimentation and measurement (incrementality and lift studies), and work with Data Science to incorporate marketing mix and attribution modeling into decision-making while communicating findings to technical and non-technical stakeholders.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Partner with performance marketers to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend.
  • •Develop and maintain reporting and dashboards to monitor performance across channels, geographies, and campaigns.
  • •Translate media performance, site behavior, and downstream conversion metrics into clear insights that support optimization decisions.
  • •Support experimentation and measurement, including incrementality testing, platform lift studies, and other performance marketing experiments.
  • •Collaborate with Data Science to integrate modeling outputs (marketing mix models, attribution models, predictive forecasts) into decision-making and communicate insights to stakeholders.

Pay and Benefits

Salary: USD 130,000 - 155,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •4+ years of experience in analytics, preferably supporting marketing or growth teams in a consumer business.
  • •Strong analytical problem-solving skills to translate complex datasets into actionable business insights.
  • •Proficiency in SQL and experience with modern data platforms such as Snowflake and dbt (or similar).
  • •Highly adept at leveraging AI tools to increase efficiency and quality of work.
  • •Experience analyzing paid media performance and familiarity with experimentation frameworks, marketing attribution, or incrementality testing.
Experience:4+ yearsConsumer businessPerformance marketingGrowth marketingAnalyticsPaid media
Skills:CommunicationStakeholder influenceAnalytical problem-solvingData visualizationOrganization
Tech Stack:SQLSnowflakeDbtAI toolsMarketing mix modelsAttribution modelsPredictive forecasts

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn