Director, Paid Media

Hiive
Vancouver
Workplace: OnsiteFull timeCAD 200,000 - 240,000 annuallyFunction: Executive & General ManagementExperience: 7+ yearsSkills: ["Analytical skills","Proactive communication","Ownership","Experimentation","Data-driven decision-making"]

Own and accelerate paid acquisition across Google, LinkedIn, and other programmatic channels, scaling a budget that has helped drive 100,000+ registered users while keeping CAC below LTV. Lead paid media strategy and budget, expand marketing attribution for channel-level ROI, and run continuous testing across creative, audiences, and bidding. Partner with Sales and Private Capital Solutions to reach new investor/issuer segments, manage ad platforms with AI/agency leverage, and report performance and pipeline impact to executives.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Hiive
Hiive
22 hours ago

Director, Paid Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own and accelerate paid acquisition across Google, LinkedIn, and other programmatic channels, scaling a budget that has helped drive 100,000+ registered users while keeping CAC below LTV. Lead paid media strategy and budget, expand marketing attribution for channel-level ROI, and run continuous testing across creative, audiences, and bidding. Partner with Sales and Private Capital Solutions to reach new investor/issuer segments, manage ad platforms with AI/agency leverage, and report performance and pipeline impact to executives.
Location: Vancouver
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own paid media strategy and budget across Google, LinkedIn, and other programmatic channels.
  • •Maintain and expand marketing attribution to provide leadership with channel-level ROI visibility.
  • •Run continuous testing across creative, audiences, and bidding to improve acquisition efficiency.
  • •Partner with Sales and Private Capital Solutions to expand paid media into new investor and issuer segments.
  • •Manage ad platforms directly and report campaign performance, CAC, and pipeline contribution to executive leadership.

Pay and Benefits

Salary: CAD 200,000 - 240,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalCommuter BenefitsEquityGym Membership

Key Requirements

  • •7+ years in paid media or performance marketing with hands-on experience managing ad platforms.
  • •Deep Google Ads expertise including campaign architecture, automated bidding, and audience signals.
  • •Managed at least $1M/year in digital ad spend across platforms such as Google Ads, Meta, and LinkedIn (majority in search).
  • •Strong attribution knowledge, including running incrementality tests or building attribution arguments.
  • •Strong analytical skills with proactive reporting from your own data; excited about the mission and using AI in your workflow.
Experience:7+ yearsPerformance marketingPaid mediaFintechFinancial servicesRegulated industry
Skills:Analytical skillsProactive communicationOwnershipExperimentationData-driven decision-making
Tech Stack:Google AdsLinkedInMetaProgrammatic channelsAttributionAIOmniLookerPostHog

Company Brief

Hiive
Hiive operates an electronic marketplace for buying and selling shares of venture-backed, pre-IPO companies, providing price discovery, order-book liquidity and transaction infrastructure for private secondary markets.
Industry: Trading Platforms
Company Size: Medium (51 to 250 employees)
Growth: Early Stage Startup
Valuation: USD 50M to 100M
Funding: Series A
Headquarters: Vancouver, Canada
Founded: 2021
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor