Adidas

1 week ago

Senior Director, Brand

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Lead the adidas brand across Australia, New Zealand and Pacific Export Markets by shaping regional brand strategy and owning integrated go-to-market across Brand, Retail, Wholesale, eCommerce and Membership. Drive brand growth, membership expansion, consumer engagement and commercial outcomes, while advancing digital, data and AI capabilities to improve marketing effectiveness and decision-making. Build and lead a high-performing Brand organisation, manage budgets and KPIs, and partner cross-functionally to deliver premium execution across channels.

Location: Melbourne

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Develop and lead the Pacific Strategic Business Plan aligned with global and regional priorities, translating brand direction into local initiatives.
•Own integrated go-to-market strategy across Brand, Retail, Wholesale, eCommerce and Membership to ensure seamless consumer experience.
•Lead seasonal go-to-market and channel/category growth, including product assortment planning and premium execution across retail, eCommerce, wholesale and franchise networks.
•Define and execute regional AI and data strategy to improve decision-making, marketing performance and consumer understanding.
•Build and lead a high-performing Brand organisation, including succession planning, coaching senior leaders and managing budgets and KPIs.

Key Requirements

•12+ years of leadership experience within Brand, Marketing, Commercial, Retail, Digital, eCommerce or consumer-led organisations.
•Bachelor’s degree in Business, Marketing, Commerce or a related discipline.
•Proven expertise in brand strategy, integrated marketing, consumer engagement and commercial growth.
•Demonstrated ability to translate global strategy into locally relevant execution and deliver long-term market leadership.
•Experience leveraging data, analytics, AI and emerging technologies to drive business outcomes and improve marketing effectiveness.

Experience:12+ yearsSportFashionRetailFMCGConsumer brands

Education:Bachelor's in Business, Marketing, Commerce (or related discipline)

Skills:LeadershipStakeholder managementCommunicationInfluencingOrganisational transformation

Tech Stack:AIData analyticsDigital marketingAutomation

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

1 week ago

Senior Director, Brand

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Melbourne

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Develop and lead the Pacific Strategic Business Plan aligned with global and regional priorities, translating brand direction into local initiatives.
•Own integrated go-to-market strategy across Brand, Retail, Wholesale, eCommerce and Membership to ensure seamless consumer experience.
•Lead seasonal go-to-market and channel/category growth, including product assortment planning and premium execution across retail, eCommerce, wholesale and franchise networks.
•Define and execute regional AI and data strategy to improve decision-making, marketing performance and consumer understanding.
•Build and lead a high-performing Brand organisation, including succession planning, coaching senior leaders and managing budgets and KPIs.

Key Requirements

•12+ years of leadership experience within Brand, Marketing, Commercial, Retail, Digital, eCommerce or consumer-led organisations.
•Bachelor’s degree in Business, Marketing, Commerce or a related discipline.
•Proven expertise in brand strategy, integrated marketing, consumer engagement and commercial growth.
•Demonstrated ability to translate global strategy into locally relevant execution and deliver long-term market leadership.
•Experience leveraging data, analytics, AI and emerging technologies to drive business outcomes and improve marketing effectiveness.

Experience:12+ yearsSportFashionRetailFMCGConsumer brands

Education:Bachelor's in Business, Marketing, Commerce (or related discipline)

Skills:LeadershipStakeholder managementCommunicationInfluencingOrganisational transformation

Tech Stack:AIData analyticsDigital marketingAutomation

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor