Senior Performance Marketing Manager - SEM

Unity Software
New York, Florida
Workplace: RemoteFull timeUSD 87,400 - 166,600 annuallyFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Data-driven","Analytical","Cross-functional collaboration","Communication"]

Own and scale paid search (SEM) strategy and execution across Google and Bing for both B2B and B2C product lines. Lead keyword, bidding, ad copy, landing page alignment, and budget management, while defining and reporting SEM KPIs and translating performance into stakeholder insights. Partner with adjacent paid channels and collaborate with content, demand gen, and product marketing to deliver consistent, full-funnel growth.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Unity Software
Unity Software
5 days ago

Senior Performance Marketing Manager - SEM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own and scale paid search (SEM) strategy and execution across Google and Bing for both B2B and B2C product lines. Lead keyword, bidding, ad copy, landing page alignment, and budget management, while defining and reporting SEM KPIs and translating performance into stakeholder insights. Partner with adjacent paid channels and collaborate with content, demand gen, and product marketing to deliver consistent, full-funnel growth.
Location: New York, Florida
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own SEM strategy, execution, and optimization across Google and Bing, including keyword strategy, bidding, ad copy, landing page alignment, and budget management.
  • •Build and manage SEM campaigns across multiple business units with distinct audiences and goals.
  • •Define and report on SEM KPIs and translate performance data into actionable insights for marketing and business stakeholders.
  • •Partner with performance marketing teammates on integrated paid media strategy, contributing search expertise to broader channel planning conversations.
  • •Stay current on search trends, platform changes, and AI-driven search shifts and bring insights to the team.

Pay and Benefits

Salary: USD 87,400 - 166,600 annually
Equity and Bonus:Equity
Perks:Health InsuranceLife InsuranceDisability InsuranceCommuter BenefitsEquityPensionPaid LeaveParental LeaveLearning Budget

Key Requirements

  • •5–8 years of hands-on SEM experience, including at least 2 years in both B2B and B2C environments.
  • •Deep expertise in Google Ads and Microsoft Advertising, including attribution, bidding strategies, and campaign architecture.
  • •Comfort working with data to pull reporting, identify trends, and communicate clear insights to stakeholders.
  • •Familiarity with paid social and programmatic ecosystems, understanding how search fits into the broader paid mix.
  • •Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) is a plus.
Experience:5-8 years
Skills:Data-drivenAnalyticalCross-functional collaborationCommunication
Languages:English
Tech Stack:Google AdsBingMicrosoft AdvertisingSalesforceEloquaSemrushProfoundSA360SGE

Company Brief

Unity Software
Develops the Unity real-time 3D development platform used to create, operate, and monetize interactive experiences and games across mobile, console, PC, and AR/VR platforms. Serves developers, studios, and enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2004
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn