Director, Omnichannel Analytics

BridgeBio
San Francisco
Workplace: HybridFull timeUSD 230,000 - 270,000 annuallyFunction: Data Analytics & Business IntelligenceEducation: bachelorsSkills: ["Leadership","Communication","Storytelling","Influence","Team leadership"]

Strategic, data-driven leader overseeing omnichannel analytics for BridgeBio’s promotional and digital initiatives. Shapes analytics strategy across marketing, commercial analytics, and external partners, defining KPIs, dashboards, and test-and-learn programs to optimize channel investments, customer activation, and patient support in the rare disease space. Hybrid in-office collaboration in San Francisco and Palo Alto.

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BridgeBio
BridgeBio
5 months ago

Director, Omnichannel Analytics

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Last checked: 14 hours agoStatus: Live

Job Summary

Strategic, data-driven leader overseeing omnichannel analytics for BridgeBio’s promotional and digital initiatives. Shapes analytics strategy across marketing, commercial analytics, and external partners, defining KPIs, dashboards, and test-and-learn programs to optimize channel investments, customer activation, and patient support in the rare disease space. Hybrid in-office collaboration in San Francisco and Palo Alto.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Director level

Key Responsibilities

  • •Develop and execute a comprehensive omnichannel analytics strategy aligned with business objectives.
  • •Lead omnichannel analytics, insights, data architecture, and testing roadmap, and communications to Marketing and Commercial Analytics leadership across products.
  • •Analyze customer behavior, engagement, and exposure to identify segments and inform targeting, multi-channel mix models, and message optimization.
  • •Build and lead a small, high-performing omnichannel analytics team in the longer term.
  • •Define and track KPIs for brand objectives and develop dashboards for real-time performance visibility.

Pay and Benefits

Salary: USD 230,000 - 270,000 annually
Equity and Bonus:Equity
Perks:401kHealth InsuranceEsppHybrid WorkHsaFsa

Key Requirements

  • •8+ years of analytics experience with a focus on digital or omnichannel analytics, preferably in the pharmaceutical/biotech industry
  • •Bachelor’s degree in a quantitative field; MBA/MS/PhD preferred
  • •Strong proficiency with SQL, R or Python for data mining and analysis
  • •Experience with CRM systems (e.g., Veeva) and digital marketing platforms
  • •Experience with A/B testing platforms (e.g., Optimizely) and advanced analytics techniques (attribution, multi-channel mix modeling)
Experience:PharmaceuticalBiotechRare disease
Education:Bachelor's
Skills:LeadershipCommunicationStorytellingInfluenceTeam leadership
Languages:English
Tech Stack:SQLRPythonGoogle AnalyticsAdobe AnalyticsCDPsBIOptimizelyVeeva

Company Brief

BridgeBio
Develops medicines for patients with genetic diseases by advancing targeted therapeutics from discovery through clinical development and commercialization, focusing on genetically defined diseases with high unmet medical need.
Industry: Biotech
Company Size: Large (251 to 1,000 employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 2015
WebsiteLinkedIn