Senior UX Product Designer, Engagement

HelloFresh
Toronto
Workplace: HybridFull timeFunction: Design (Product/UX/UI/Visual)Skills: ["Communication","Systems thinking","Strategic thinking","Cross-functional leadership","Design judgment"]

Lead end-to-end UX for engagement experiences across loyalty, rewards, referrals, discovery, and cooking journeys. Partner with Product, Engineering, Data, Research, Marketing, CRM, and Content Design to translate customer insights and business goals into clear product direction and measurable outcomes. Drive experimentation and validated learning, while working in an AI-native design environment using tools like Claude and Figma AI to accelerate discovery, prototyping, and design-to-code execution.

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HelloFresh
HelloFresh
2 days ago

Senior UX Product Designer, Engagement

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 38 minutes agoStatus: Live

Job Summary

Lead end-to-end UX for engagement experiences across loyalty, rewards, referrals, discovery, and cooking journeys. Partner with Product, Engineering, Data, Research, Marketing, CRM, and Content Design to translate customer insights and business goals into clear product direction and measurable outcomes. Drive experimentation and validated learning, while working in an AI-native design environment using tools like Claude and Figma AI to accelerate discovery, prototyping, and design-to-code execution.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Mid level

Key Responsibilities

  • •Lead high-impact UX experiences by owning end-to-end design for engagement mechanics across loyalty, rewards, referrals, discovery, and cooking journeys.
  • •Translate customer and business problems into simple, motivating experiences that drive measurable outcomes like engagement, retention, lifetime value, and referral-driven acquisition.
  • •Help shape product direction by partnering cross-functionally and connecting customer needs, behavioral insights, commercial goals, and emerging technology.
  • •Drive experimentation and validated learning using quantitative and qualitative insights, hypotheses, and high-impact experiments to find patterns beyond single A/B test outcomes.
  • •Work AI-natively by integrating AI across discovery, synthesis, ideation, prototyping, and design-to-code workflows; apply design judgment to AI outputs and raise overall design craft quality.

Pay and Benefits

Perks:Health InsuranceDentalRrsp MatchingParental LeaveLearning BudgetRemote Work

Key Requirements

  • •4–6+ years of product design experience, with a strong portfolio showing end-to-end ownership from problem understanding through shipped outcomes and learning.
  • •Experience independently navigating ambiguous problems and influencing product direction within your design area.
  • •Strong B2C consumer product experience, ideally in e-commerce, subscription, marketplace, loyalty, social, content, or other high-frequency digital experiences.
  • •Deep experimentation skills, translating behavioral data, customer insights, and business metrics into meaningful design opportunities.
  • •Exceptional interaction and visual design craft, including hierarchy, information architecture, responsive behavior, motion, and micro-interactions.
Experience:B2CE-commerceSubscriptionMarketplaceLoyaltyExperimentation
Skills:CommunicationSystems thinkingStrategic thinkingCross-functional leadershipDesign judgment
Tech Stack:Figma AIClaudeClaude CodeGeminiAI

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn