2 months ago

Commercial PS Marketing Lead

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Lead GTM strategy for HP Commercial PC products across Enterprise and Mid-Market, leveraging digital tools and AI to drive growth. Define annual and quarterly GTM plans, craft ABM programs with sales, optimize product messaging and pricing, and run campaigns using AI for content and market insights. Collaborate with regional teams, product, HQ, and external agencies to ensure successful execution of events and channel initiatives.

Location: Beijing

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•End-to-End Go-to-Market (GTM) Strategy: Develop annual and quarterly GTM plans for HP commercial PCs and solutions, including product positioning, competitive analysis, pricing strategy recommendations, and core messaging development.
•Account-Based Marketing (ABM): Apply deep understanding of ABM methodologies to collaborate with sales; design customized campaigns for key industries to improve lead quality and conversion rates.
•Digital & AI-Driven Excellence: Master digital marketing platforms; utilize AI tools to enhance content creation and market insights to optimize workflows and cost-efficiency.
•Integrated Marketing Execution: Plan and execute large-scale online/offline summits, industry seminars, and channel incentives to boost brand awareness and lead generation.
•Cross-Functional Collaboration: Coordinate with regional sales, product teams, global HQ, and external agencies to ensure localized implementation of global strategies.

Key Requirements

•5+ years of marketing experience in the IT or ICT industry, with familiarity with PC hardware, IT leasing services, or enterprise-level solutions.
•Deep understanding of B2B marketing logic with a proven track record of successful Account-Based Marketing (ABM) campaigns.
•Proficiency in mainstream digital marketing platforms and ability to use AI tools (e.g., ChatGPT, Midjourney, Copilot) to enhance strategy, copywriting, or market analysis.
•Professional fluency in English, including reading HQ briefings, writing professional emails, and participating in international meetings.
•Exceptional communication and coordination skills with the ability to maintain clear logic in a fast-paced IT environment.

Experience:5+ yearsITICTPC hardwareEnterprise solutions

Skills:CommunicationCoordinationABMTeamworkProblem-solving

Languages:English

Tech Stack:AI toolsChatGPTMidjourneyCopilotCRMMarketing automationData analyticsSocial media advertising

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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