Commercial PS Marketing Lead

HP
Beijing
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Coordination","Cross-functional collaboration","Stress tolerance","Strategic planning"]

Own go-to-market strategy for commercial PC products and solutions, creating annual and quarterly plans that include positioning, competitive analysis, messaging, and pricing recommendations. Lead B2B account-based marketing with sales to drive qualified leads across Enterprise and Mid-Market segments. Execute large-scale online/offline events, and use marketing automation, CRM, social advertising, and AI tools (e.g., ChatGPT, Copilot) to improve efficiency, cost effectiveness, and campaign performance.

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FursaFursa
HP
HP
4 months ago

Commercial PS Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own go-to-market strategy for commercial PC products and solutions, creating annual and quarterly plans that include positioning, competitive analysis, messaging, and pricing recommendations. Lead B2B account-based marketing with sales to drive qualified leads across Enterprise and Mid-Market segments. Execute large-scale online/offline events, and use marketing automation, CRM, social advertising, and AI tools (e.g., ChatGPT, Copilot) to improve efficiency, cost effectiveness, and campaign performance.
Location: Beijing
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define annual and quarterly GTM plans for HP commercial PCs and solutions, including positioning, competitive analysis, pricing strategy recommendations, and core messaging.
  • •Develop and manage ABM programs by collaborating with sales to design industry-specific marketing campaigns (e.g., Finance, Manufacturing, High-Tech) to improve lead quality and conversion.
  • •Optimize digital marketing workflows using a digital marketing matrix (marketing automation, CRM, social advertising) and AI tools to improve cost efficiency and insights.
  • •Plan and execute integrated online/offline marketing activities, including summits, industry seminars, and channel incentive programs.
  • •Coordinate with regional sales, product teams, global headquarters, and external agencies to localize global strategies effectively.

Key Requirements

  • •5+ years of marketing experience in the IT/ICT industry, with familiarity with PC hardware, IT leasing services, or enterprise-level solutions preferred.
  • •Strong B2B marketing expertise with proven account-based marketing (ABM) results.
  • •Proficiency with mainstream digital marketing platforms and marketing automation, CRM, and social media advertising.
  • •Demonstrated ability to use AI tools (e.g., ChatGPT, Midjourney, Copilot) for strategy planning, copywriting, or market analysis.
  • •Professional fluency in English and strong communication/coordination skills with the ability to operate in a fast-paced environment.
Experience:5+ yearsITICTB2B marketingAccount-based marketing (ABM)
Skills:CommunicationCoordinationCross-functional collaborationStress toleranceStrategic planning
Languages:English
Tech Stack:Marketing automation systemsCRMSocial media advertisingChatGPTMidjourneyCopilotGenerative AIData analytics tools

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn