Product Marketing Manager — GTM Execution Support

Binance
Abu Dhabi
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Coordination","Communication","Organization","Detail-oriented","Curiosity"]

Support go-to-market execution for new product and feature launches by coordinating campaign planning and rollout across social, PR, KOL, community, and owned channels. Partner with internal teams to align timelines, assets, and deliverables, then collect and synthesize performance data, user feedback, market insights, and social sentiment. Create briefs, decks, reports, and tracking materials while bringing fresh perspective from English- and Chinese-language online culture.

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FursaFursa
Binance
Binance
20 hours ago

Product Marketing Manager — GTM Execution Support

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Support go-to-market execution for new product and feature launches by coordinating campaign planning and rollout across social, PR, KOL, community, and owned channels. Partner with internal teams to align timelines, assets, and deliverables, then collect and synthesize performance data, user feedback, market insights, and social sentiment. Create briefs, decks, reports, and tracking materials while bringing fresh perspective from English- and Chinese-language online culture.
Location: Abu Dhabi
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Support GTM execution for new product and feature launches.
  • •Track campaign rollout across social, PR, KOL, community, and owned channels.
  • •Coordinate with internal teams on timelines, assets, and deliverables.
  • •Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
  • •Prepare briefs, decks, reports, meeting notes, and tracking documents.

Key Requirements

  • •Background in Marketing, Communications, Business, Finance, or related fields.
  • •Strong interest in Binance, crypto, Web3, and financial products.
  • •Good sense of English and Chinese social media trends and online culture.
  • •Organized and detail-oriented, with comfort in documentation, reporting, and coordination.
  • •Good English and Chinese communication skills.
Skills:CoordinationCommunicationOrganizationDetail-orientedCuriosity
Languages:EnglishChinese

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn