Field Marketing Manager, UK & Nordics

Insider
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Leadership","Communication","Problem-solving","Attention to detail","Team collaboration"]

Field Marketing Manager for Northern Europe responsible for owning and executing the regional marketing strategy (UK, Benelux, Nordics) in collaboration with global marketing, local sales, and specialists to grow awareness, engagement, and qualified leads for a B2B SaaS platform.

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FursaFursa
Insider
Insider
7 months ago

Field Marketing Manager, UK & Nordics

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Field Marketing Manager for Northern Europe responsible for owning and executing the regional marketing strategy (UK, Benelux, Nordics) in collaboration with global marketing, local sales, and specialists to grow awareness, engagement, and qualified leads for a B2B SaaS platform.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead and own the UK & Nordics marketing strategy, collaborating with the global marketing team, local marketing specialists, and the sales team to increase awareness, drive engagement, generate leads, and support conversion rates.
  • •Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
  • •Own the event marketing programme calendars, organising Insider One-led events and external industry events; manage all aspects of projects, from speaker recruitment to logistics.
  • •Create locally relevant assets to support sales and campaigns — e.g., case studies, whitepapers, and guides.
  • •Work closely with sales to measure programme performance and lead quality.

Pay and Benefits

Perks:EsopLearning BudgetRemote WorkVolunteering

Key Requirements

  • •2+ years in B2B SaaS marketing with a proven track record in demand generation, field marketing, and event management.
  • •Strong leadership skills with experience in building and managing teams.
  • •Good knowledge of the digital space.
  • •Experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Eloqua, Pardot, Salesforce).
  • •Excellent oral and written communication skills with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills.
Experience:2+ yearsB2b SaaSMarketing
Skills:LeadershipCommunicationProblem-solvingAttention to detailTeam collaboration
Languages:English
Tech Stack:HubSpotMarketoEloquaPardotSalesforce

Company Brief

Insider
Provides a growth management and personalization platform that helps brands unify customer data, run personalized experiences across channels, and optimize acquisition, conversion, and retention using AI-driven segmentation and orchestration.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Istanbul, Turkey
Founded: 2012
Website