Sports Marketing Manager - Football (Warsaw, MZ, PL)

Adidas
Warsaw
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsEducation: bachelorsSkills: ["Communication","Presentation","Interpersonal skills","Negotiation","Strategic thinking"]

Own sports marketing partner management for football partners in Poland, driving sustainable growth by aligning partner goals with adidas brand targets and business relevance. Build and manage partner integration frameworks, oversee product planning and on-time/in-full delivery, and lead annual activation plans across key brand moments. Collaborate with global and local marketing/sales teams to activate assets, identify new investment areas, manage budgets, and serve as the main point of contact for partner topics.

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Adidas
Adidas
1 day ago

Sports Marketing Manager - Football (Warsaw, MZ, PL)

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Job Summary

Own sports marketing partner management for football partners in Poland, driving sustainable growth by aligning partner goals with adidas brand targets and business relevance. Build and manage partner integration frameworks, oversee product planning and on-time/in-full delivery, and lead annual activation plans across key brand moments. Collaborate with global and local marketing/sales teams to activate assets, identify new investment areas, manage budgets, and serve as the main point of contact for partner topics.
Location: Warsaw
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and manage sustainable growth of selected football partners in Poland by establishing, growing, and maintaining critical relationships.
  • •Analyze partners against brand targets and business relevance, and define partner vision and ambition for integration with adidas.
  • •Define partner-promoted products and collections in collaboration with Go-To-Market Football, Brand Communications, and Sales teams; ensure on-time/in-full product planning, forecasting, tracking, and ordering.
  • •Create and manage annual partner activation plans based on the brand calendar, key launches, and consumer moments; activate partners and rights packages to promote adidas.
  • •Develop partner business growth plans with the Sales team, manage budgets with finance/accounting, and act as the main point of contact for partner topics onsite during national and international travel.
Travel: Medium travel

Key Requirements

  • •University degree in business administration with a focus on sports management.
  • •5-8 years’ experience in Sports Marketing/Sponsoring/Product Marketing or Brand Communication.
  • •Deep understanding of the football industry and ability to think holistically and strategically about partner management.
  • •Very strong communication and presentation skills plus strong interpersonal skills for negotiation, influence, and relationship management.
  • •Strong knowledge of data analysis, business planning, and strategic planning/development; fluent in English and Polish.
Experience:5-8 yearsSports marketingSponsoringProduct marketingBrand communicationFootballSports management
Education:Bachelor's in business administration (focus on sports management)
Skills:CommunicationPresentationInterpersonal skillsNegotiationStrategic thinking
Languages:EnglishPolish

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor