GameChanger

2 months ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead go-to-market strategy for the Acquisition product area, translating market insights into positioning, messaging, and launch plans to drive adoption and engagement. Partner with product managers and designers to align vision with GTM priorities, own launches, and optimize marketing channels in a high-growth sports-tech environment.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and execute go-to-market strategy for your assigned product area, including segmentation and cross-functional planning across quarterly and annual cycles.
•Identify and close gaps in user, industry, and competitive knowledge, leading research to surface opportunities and sharpen GTM strategy.
•Own positioning and messaging, ensuring differentiation across segments and alignment with our company vision.
•Lead launch planning in close alignment with product management and product design, translating market, competitive, and user insights into launch strategy and prioritization decisions.
•Drive feature adoption by identifying and activating the right marketing channels, partnerships, and GTM motions; measure effectiveness and iterate.

Pay and Benefits

Salary: USD 140,000 - 160,000 annually

Equity and Bonus:Equity

Perks:Remote WorkPaid LeaveHealth InsuranceRetirement MatchLife InsuranceParental LeaveWellness StipendLearning BudgetEquipment Stipend

Key Requirements

•Bachelor's degree required; 5–7 years of product marketing experience in B2B and/or B2C, ideally within high-growth companies.
•Strong strategic thinker who can translate user insights, market context, and product vision into clear positioning, messaging, and GTM plans.
•Excellent communication, executive presence, and influencing skills with the ability to build trust and manage cross-functional relationships.
•Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines.
•Experience in sports tech, consumer subscription products, creator/community platforms, or mobile app ecosystems.

Experience:Sports techYouth sportsSubscription productsMobile app ecosystems

Education:Bachelor's

Skills:CommunicationLeadershipStrategic thinkingInfluencingProblem-solving

Company Brief

GameChanger

Provides a youth-sports platform offering live game streaming, scorekeeping, team management, statistics and highlights to coaches, families and fans. Owned and operated by DICK’S Sporting Goods, the product supports millions of games and hundreds of thousands of teams annually.

Industry: SaaS

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Funding: Series B

Headquarters: New York, United States

Founded: 2009

Glassdoor: 3.4

Website LinkedIn Glassdoor

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GameChanger

2 months ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and execute go-to-market strategy for your assigned product area, including segmentation and cross-functional planning across quarterly and annual cycles.
•Identify and close gaps in user, industry, and competitive knowledge, leading research to surface opportunities and sharpen GTM strategy.
•Own positioning and messaging, ensuring differentiation across segments and alignment with our company vision.
•Lead launch planning in close alignment with product management and product design, translating market, competitive, and user insights into launch strategy and prioritization decisions.
•Drive feature adoption by identifying and activating the right marketing channels, partnerships, and GTM motions; measure effectiveness and iterate.

Pay and Benefits

Salary: USD 140,000 - 160,000 annually

Equity and Bonus:Equity

Perks:Remote WorkPaid LeaveHealth InsuranceRetirement MatchLife InsuranceParental LeaveWellness StipendLearning BudgetEquipment Stipend

Key Requirements

•Bachelor's degree required; 5–7 years of product marketing experience in B2B and/or B2C, ideally within high-growth companies.
•Strong strategic thinker who can translate user insights, market context, and product vision into clear positioning, messaging, and GTM plans.
•Excellent communication, executive presence, and influencing skills with the ability to build trust and manage cross-functional relationships.
•Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines.
•Experience in sports tech, consumer subscription products, creator/community platforms, or mobile app ecosystems.

Experience:Sports techYouth sportsSubscription productsMobile app ecosystems

Education:Bachelor's

Skills:CommunicationLeadershipStrategic thinkingInfluencingProblem-solving

Company Brief

GameChanger

Industry: SaaS

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Funding: Series B

Headquarters: New York, United States

Founded: 2009

Glassdoor: 3.4

Website LinkedIn Glassdoor