Manager, North America Brand Operations

Visa
San Francisco
Workplace: HybridFull timeUSD 134,600 - 215,300 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Executive communication","Storytelling","Facilitation","Stakeholder management","Analytical thinking","Influencing without authority"]

Lead brand-led growth across North America by identifying high-value brand and product experience opportunities and translating regional strategy into measurable programs. Build scalable operating models, decision frameworks, and governance processes, using AI-enabled tools to reduce friction and improve consistency. Drive client and partner enablement through narratives, playbooks, and adoption models, ensuring Visa’s brand is embedded earlier across next-generation wallet and AI-enabled commerce journeys.

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Visa
Visa
4 hours ago

Manager, North America Brand Operations

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead brand-led growth across North America by identifying high-value brand and product experience opportunities and translating regional strategy into measurable programs. Build scalable operating models, decision frameworks, and governance processes, using AI-enabled tools to reduce friction and improve consistency. Drive client and partner enablement through narratives, playbooks, and adoption models, ensuring Visa’s brand is embedded earlier across next-generation wallet and AI-enabled commerce journeys.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Identify and prioritize high-value brand and product experience opportunities across digital wallets, fintech platforms, AI-enabled commerce, and emerging payment journeys.
  • •Partner cross-functionally to embed Visa’s brand early in experiences that drive consumer preference, trust, adoption, and business growth.
  • •Establish scalable operating models, decision frameworks, and governance processes for consistent brand implementation across North America.
  • •Develop narratives, playbooks, and guidance to help clients, partners, and internal teams activate the Visa brand across evolving payment experiences.
  • •Use AI, automation, and knowledge-management tools to simplify decision-making, reduce friction, and improve speed, quality, and consistency of brand governance.
Travel: Low travel

Pay and Benefits

Salary: USD 134,600 - 215,300 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

  • •5+ years of relevant work experience with a bachelor’s degree, or 2+ years with an advanced degree (e.g., Masters, MBA, JD, MD), or 0 years with a PhD.
  • •7+ years of experience in brand strategy, marketing, payments, consulting, business transformation, product operations, partnership management, or a related field.
  • •Experience working across financial institutions, fintechs, wallets, digital platforms, merchants, commerce ecosystems, or payment products.
  • •Ability to translate brand/business strategy into scalable programs, operating models, systems, and measurable outcomes.
  • •Strong understanding of digital consumer journeys and emerging payment experiences (wallets, embedded commerce, P2P, AI-enabled commerce, agentic experiences).
Experience:5+ yearsPaymentsFintechWalletsDigital platformsCommerce ecosystemsAI-enabled commerce
Education:Bachelor's
Skills:Executive communicationStorytellingFacilitationStakeholder managementAnalytical thinkingInfluencing without authority
Tech Stack:AIAutomationKnowledge managementAnalyticsWorkflow design

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor