IT Channel Marketing Senior Specialist

Eaton
Stockholm, Oslo, Copenhagen
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Customer-focused","Learn fast","Curiosity","Communication","Data-driven mindset"]

Own and execute IT channel marketing strategies across the Nordics territory, driving growth through IT partner programs aligned to local and EMEA frameworks. Plan and deliver MDF campaigns, marketing enablement, promotional content, and partner events/webinars to generate engagement and leads. Partner closely with IT sales and cross-functional marketing teams to improve segmentation/contact strategy (Salesforce), report performance, manage budgets, and support digital adoption and partner satisfaction.

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Eaton
Eaton
6 days ago

IT Channel Marketing Senior Specialist

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Last checked: 8 hours agoStatus: Live

Job Summary

Own and execute IT channel marketing strategies across the Nordics territory, driving growth through IT partner programs aligned to local and EMEA frameworks. Plan and deliver MDF campaigns, marketing enablement, promotional content, and partner events/webinars to generate engagement and leads. Partner closely with IT sales and cross-functional marketing teams to improve segmentation/contact strategy (Salesforce), report performance, manage budgets, and support digital adoption and partner satisfaction.
Location: Stockholm, Oslo, Copenhagen
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute channel marketing communication activities for IT partners under the commercial IT Partner Program in the Nordics territory.
  • •Develop and run annual channel marketing plans (MDF) and support partner engagement to drive sales objectives.
  • •Build and maintain contact data strategy for segmentation and partner engagement, working with Sales on Salesforce usage for contacts and accounts.
  • •Localize and manage marketing enablement and promotional materials; plan and execute partner events, webinars, and activities.
  • •Monitor and report MDF effectiveness, make data-driven recommendations, manage channel marketing budgets, and consolidate relationships with key IT partners.
Travel: Medium travel

Pay and Benefits

Perks:Annual BonusBenefits Package

Key Requirements

  • •Bachelor’s degree in Marketing/Communication or Business school.
  • •3–5 years of marketing communication experience, preferably in B2B and channel marketing.
  • •Experience executing joint partner marketing activities (campaign planning, KPIs, MDF management, reporting and analysis).
  • •Customer-focused with an ability to learn fast, curiosity, and a digital and data-driven mindset.
  • •Business-level proficiency in English and one Nordic language (Norwegian, Swedish, Danish, or Finnish).
Experience:3-5 yearsB2BChannel marketingMarketing communicationPartner marketing
Education:Bachelor's
Skills:Customer-focusedLearn fastCuriosityCommunicationData-driven mindset
Languages:EnglishNorwegianSwedishDanishFinnish
Tech Stack:SalesforceMyEatonPRME-commerceAPIsKPIs

Company Brief

Eaton
Designs, manufactures, and distributes electrical components, power management systems, and industrial equipment for energy, aerospace, vehicle, and industrial markets worldwide, focusing on efficiency, safety, and sustainability.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dublin, Ireland
Founded: 1911
WebsiteLinkedIn