Market & Customer Activation Manager A&I USA

Sika
United States
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Cross-functional leadership","Data-driven decision-making","Communication","Project management","Problem-solving"]

Lead annual marketing planning and execution for Automotive & Industry in the United States, aligning integrated roadmaps, budgets, KPIs, and governance with business goals. Drive customer engagement, demand generation, market penetration, and customer-centric value propositions in partnership with Sales, BDMs, channel management, and Product Management. Own product launch activation, centralized content/brand governance, and scaled digital and marketing automation programs to improve ROI and measurable outcomes.

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Sika
Sika
20 hours ago

Market & Customer Activation Manager A&I USA

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Job Summary

Lead annual marketing planning and execution for Automotive & Industry in the United States, aligning integrated roadmaps, budgets, KPIs, and governance with business goals. Drive customer engagement, demand generation, market penetration, and customer-centric value propositions in partnership with Sales, BDMs, channel management, and Product Management. Own product launch activation, centralized content/brand governance, and scaled digital and marketing automation programs to improve ROI and measurable outcomes.
Location: United States
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead the annual marketing planning process and maintain an integrated roadmap aligned with business goals, product launches, and Global Marketing priorities, including governance, budgeting, and performance management.
  • •Develop and execute integrated campaigns that drive customer engagement, demand generation, market penetration, and growth across core and emerging segments in partnership with Sales, BDMs, channel management, and Product Management.
  • •Own marketing activation for new product launches, including campaign plans, sales enablement, customer communications, and channel support for direct customers and distribution partners.
  • •Manage centralized marketing content and ensure consistent brand positioning, messaging, visual identity, customer experience, and regulatory compliance across USA marketing activities.
  • •Partner to scale digital and demand generation programs (lead nurturing, marketing automation, and customer engagement), using analytics and KPIs to optimize performance and ROI.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionPaid ParentalLife InsuranceDisability InsurancePaid LeavePaid HolidaysPaid VolunteerWellness StipendEducation AssistanceLearning BudgetEmployee Referral

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or related field.
  • •7+ years of progressive B2B marketing experience, preferably in automotive, industrial, manufacturing, construction, chemicals, or related technical industries.
  • •Proven experience developing and executing integrated marketing, demand generation, customer activation, product launch, and growth strategies.
  • •Experience managing marketing budgets, agencies, resources, and multiple priorities in cross-functional, global/matrixed environments.
  • •Strong digital marketing, CRM, marketing automation, analytics, and campaign optimization skills, including Salesforce and/or HubSpot, Adobe Marketo Engage, or Pardot.
Experience:7+ yearsB2B marketingAutomotiveIndustrialManufacturingConstructionChemicalsTechnical B2B
Education:Bachelor's in Marketing, Business, Communications, or related field
Skills:Cross-functional leadershipData-driven decision-makingCommunicationProject managementProblem-solving
Languages:English
Tech Stack:TrelloJiraAsanaWorkfrontSalesforceHubSpotAdobe Marketo EngagePardot

Company Brief

Sika
Global specialty chemicals company supplying systems and products for bonding, sealing, damping, reinforcing and protecting in the construction and industrial sectors. Offers adhesives, sealants, concrete admixtures, and roofing systems worldwide.
Industry: Chemical Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Baar, Switzerland
Founded: 1910
WebsiteLinkedIn