Roblox

2 months ago

Marketing Manager, LATAM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 minutes agoStatus: Live

Job Summary

Lead Roblox’s LATAM marketing engagement as the region’s first local marketing leader. Design and execute a scalable GTM strategy across Latin America, oversee transcreation into Spanish and Brazilian Portuguese, drive product launches, build cross-border influencer communities, collaborate with legal/policy, and coordinate regional event strategy from São Paulo with periodic HQ orientation.

Location: São Paulo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth).
•Oversee the transcreation of all marketing assets, ensuring the brand speaks Spanish and Brazilian Portuguese with native-level nuance.
•Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit.
•Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok).
•Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region, ensuring brand safety and compliance.

Key Requirements

•8+ years of marketing experience with a pan-regional focus across Latin America.
•Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day-to-day oversight.
•Native or bilingual proficiency in Spanish and Portuguese, plus English.
•Broad Market Knowledge with experience across diverse environments, policy nuances, and regional economics.
•5+ years in Consumer Tech with deep understanding of LATAM consumer journey, mobile-first behaviors, and local trust barriers.

Experience:8+ yearsLatamConsumer techMarketing

Skills:CommunicationLeadershipStrategic thinkingNegotiation

Languages:EnglishSpanishPortuguese

Tech Stack:WhatsAppInstagramTikTokTranscreationGTMMarketing strategy

Company Brief

Roblox

Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.

Industry: Gaming

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2004

Website LinkedIn

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Roblox

2 months ago

Marketing Manager, LATAM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 minutes agoStatus: Live

Job Summary

Location: São Paulo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth).
•Oversee the transcreation of all marketing assets, ensuring the brand speaks Spanish and Brazilian Portuguese with native-level nuance.
•Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit.
•Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok).
•Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region, ensuring brand safety and compliance.

Key Requirements

•8+ years of marketing experience with a pan-regional focus across Latin America.
•Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day-to-day oversight.
•Native or bilingual proficiency in Spanish and Portuguese, plus English.
•Broad Market Knowledge with experience across diverse environments, policy nuances, and regional economics.
•5+ years in Consumer Tech with deep understanding of LATAM consumer journey, mobile-first behaviors, and local trust barriers.

Experience:8+ yearsLatamConsumer techMarketing

Skills:CommunicationLeadershipStrategic thinkingNegotiation

Languages:EnglishSpanishPortuguese

Tech Stack:WhatsAppInstagramTikTokTranscreationGTMMarketing strategy

Company Brief

Roblox

Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.

Industry: Gaming

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2004

Website LinkedIn