Brand Marketing Director

Arketa
New York
Workplace: HybridFull timeUSD 140,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsSkills: ["Leadership","Communication","Storytelling","Collaboration","Creativity"]

Director-level brand marketing role shaping Arketa’s narrative, identity, and demand through integrated campaigns, content strategy, social, partnerships, and events. You’ll partner with Demand Gen, Product Marketing, Sales, and Leadership to drive top-of-funnel awareness and position Arketa as a category-defining leader in wellness and creator economy.

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Arketa
Arketa
4 months ago

Brand Marketing Director

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Source: Company careers pageValidated by: Fursa AI
Last checked: 25 minutes agoStatus: Live

Job Summary

Director-level brand marketing role shaping Arketa’s narrative, identity, and demand through integrated campaigns, content strategy, social, partnerships, and events. You’ll partner with Demand Gen, Product Marketing, Sales, and Leadership to drive top-of-funnel awareness and position Arketa as a category-defining leader in wellness and creator economy.
Location: New York
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own brand positioning, story, voice, and visual identity across all channels; develop narratives differentiating Arketa in wellness and creator economy.
  • •Lead strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
  • •Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media; oversee editorial calendars.
  • •Oversee organic social strategy and engagement, partner with community on creator spotlights and UGC alignment.
  • •Lead brand-driven partnerships with creators, vendors, and wellness organizations, and ensure brand consistency across events.

Pay and Benefits

Salary: USD 140,000 - 170,000 annually
Equity and Bonus:Equity
Perks:EquityPaid LeaveHealth InsuranceVisionDentalWellness Stipend

Key Requirements

  • •7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.
  • •Proven track record building and scaling a brand through high-impact storytelling and campaigns.
  • •Strong creative instincts with the ability to brief, guide, and evaluate creative work.
  • •Experience leading brand-level campaigns that drive measurable awareness and affinity.
  • •Exceptional written and verbal storytelling skills.
Experience:7-10 yearsSaasWellnessCreator economyB2b2c hybrid brands
Skills:LeadershipCommunicationStorytellingCollaborationCreativity
Languages:English
Tech Stack:Social mediaVideoLanding pagesEmail marketingContent management

Company Brief

Arketa
Arketa (Sutra Fitness, Inc.) provides an all‑in‑one business platform for boutique fitness and wellness studios, offering booking, payments, branded apps, on‑demand content and AI tools to streamline operations and grow memberships.
Industry: Fitness
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: New York, United States
Founded: 2020
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor