Rula

3 months ago

Director of B2B Employer Marketing (Remote)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead B2B Activation Marketing to drive marketing-attributable patient starts from commercial referral channels. Build scalable systems and repeatable playbooks, define attribution criteria, and partner with Commercial, Product, and Analytics teams. Own experimentation with A/B and multivariant testing, incrementality measurement, and campaign automation. Reduce manual execution by applying AI agents and MarTech/data-pipeline architecture to tag, measure, and automate marketing events at scale.

Location: Los Angeles

Workplace: Remote

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Increase marketing-attributable patient starts by building scalable systems and repeatable activation playbooks.
•Define data-driven strategy for marketing touchpoints across Health Plans, Employers, and Primary Care Providers to maximize patient starts.
•Lead attribution planning by defining criteria and processes for marketing-driven campaigns with Commercial, Product, and Analytics teams.
•Establish testing and experimentation, including A/B and multivariant testing and incrementality tests to measure impact vs holdouts.
•Identify automation opportunities to reduce manual campaign execution and advance the roadmap for templatized activation approaches using AI agents and tools.

Pay and Benefits

Salary: USD 181,560 - 202,920 annually

Perks:Health InsuranceDentalVisionLife InsuranceDisability401kPaid ParentalHome OfficeWellness StipendPaid Leave

Key Requirements

•10+ years of professional experience in Marketing, Growth, Product Marketing, and/or Business Operations with a focus on user activations.
•Direct experience scaling teams using AI and ML-driven automation to solve attribution and incrementality challenges.
•Demonstrated cross-functional influence and high-quality executive communications across Commercial, Analytics, and Product teams.
•Proven ability leading teams through people managers and individual contributors, with a track record of hiring and retaining marketing or growth talent.
•Hands-on proficiency managing a MarTech stack (e.g., Hubspot, Salesforce, Redshift, Amplitude) and data pipelines for marketing attribution.

Experience:10+ years

Skills:Cross-functional influenceExecutive communicationsTeam leadershipExperimentationData-driven strategy

Tech Stack:MarTechHubspotSalesforceRedshiftAmplitudeData pipelinesA/B testingMultivariant testingAI agentsLLM-powered tools

Company Brief

Rula

Rula (formerly Path Mental Health) is a digital behavioral-health company connecting patients with licensed therapists and psychiatric providers, focused on insurance-covered, accessible therapy and medication management delivered via a national telehealth platform.

Industry: Mental Health

Company Size: Large (251 to 1,000 employees)

Revenue: USD 250M to 500M

Growth: Scaleup

Funding: Series C

Headquarters: Los Angeles, CA, United States

Founded: 2019

Website LinkedIn

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Rula

3 months ago

Director of B2B Employer Marketing (Remote)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Los Angeles

Workplace: Remote

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Increase marketing-attributable patient starts by building scalable systems and repeatable activation playbooks.
•Define data-driven strategy for marketing touchpoints across Health Plans, Employers, and Primary Care Providers to maximize patient starts.
•Lead attribution planning by defining criteria and processes for marketing-driven campaigns with Commercial, Product, and Analytics teams.
•Establish testing and experimentation, including A/B and multivariant testing and incrementality tests to measure impact vs holdouts.
•Identify automation opportunities to reduce manual campaign execution and advance the roadmap for templatized activation approaches using AI agents and tools.

Pay and Benefits

Salary: USD 181,560 - 202,920 annually

Perks:Health InsuranceDentalVisionLife InsuranceDisability401kPaid ParentalHome OfficeWellness StipendPaid Leave

Key Requirements

•10+ years of professional experience in Marketing, Growth, Product Marketing, and/or Business Operations with a focus on user activations.
•Direct experience scaling teams using AI and ML-driven automation to solve attribution and incrementality challenges.
•Demonstrated cross-functional influence and high-quality executive communications across Commercial, Analytics, and Product teams.
•Proven ability leading teams through people managers and individual contributors, with a track record of hiring and retaining marketing or growth talent.
•Hands-on proficiency managing a MarTech stack (e.g., Hubspot, Salesforce, Redshift, Amplitude) and data pipelines for marketing attribution.

Experience:10+ years

Skills:Cross-functional influenceExecutive communicationsTeam leadershipExperimentationData-driven strategy

Tech Stack:MarTechHubspotSalesforceRedshiftAmplitudeData pipelinesA/B testingMultivariant testingAI agentsLLM-powered tools

Company Brief

Rula

Industry: Mental Health

Company Size: Large (251 to 1,000 employees)

Revenue: USD 250M to 500M

Growth: Scaleup

Funding: Series C

Headquarters: Los Angeles, CA, United States

Founded: 2019

Website LinkedIn