Xero

5 days ago

Senior Manager, Web Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Own Xero’s digital “front door” and lead web strategy that aligns marketing goals with cross-functional teams. Bridge design and code to translate business priorities into actionable digital requirements, user stories, and technical asks. Optimize user journeys, map personas, manage the web backlog against technical debt, evolve the CMS content model, and help ensure launch quality through design QA and analytics-driven conversion rate optimization.

Location: Sydney

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Sr. Manager level

Key Responsibilities

•Align marketing strategy with cross-functional departments and act as the central point for marketing stakeholders.
•Partner with Engineering and Product to prioritize and deliver web initiatives that move visitors toward becoming customers.
•Optimize user journeys and map personas to reduce bounce rates and generate more leads.
•Manage the web backlog to balance new marketing features against technical debt.
•Evolve the CMS content model with component-based design and perform design quality assurance before launch.

Key Requirements

•Strong background in web production, digital product management, or marketing technology.
•Ability to translate high-level business strategies into tactical web initiatives.
•Understanding of technical constraints such as HTML, CSS, and CMS models to ensure design feasibility.
•Extensive experience using analytics platforms and conversion rate optimisation testing to drive digital decisions.
•Exceptional communication skills to align diverse teams behind a single roadmap.

Skills:CommunicationCross-functional alignmentStrategic planningRoadmap alignmentConversion optimization

Tech Stack:FigmaJiraHTMLCSSCMS

Company Brief

Xero

Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn

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Xero

5 days ago

Senior Manager, Web Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Sydney

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Sr. Manager level

Key Responsibilities

•Align marketing strategy with cross-functional departments and act as the central point for marketing stakeholders.
•Partner with Engineering and Product to prioritize and deliver web initiatives that move visitors toward becoming customers.
•Optimize user journeys and map personas to reduce bounce rates and generate more leads.
•Manage the web backlog to balance new marketing features against technical debt.
•Evolve the CMS content model with component-based design and perform design quality assurance before launch.

Key Requirements

•Strong background in web production, digital product management, or marketing technology.
•Ability to translate high-level business strategies into tactical web initiatives.
•Understanding of technical constraints such as HTML, CSS, and CMS models to ensure design feasibility.
•Extensive experience using analytics platforms and conversion rate optimisation testing to drive digital decisions.
•Exceptional communication skills to align diverse teams behind a single roadmap.

Skills:CommunicationCross-functional alignmentStrategic planningRoadmap alignmentConversion optimization

Tech Stack:FigmaJiraHTMLCSSCMS

Company Brief

Xero

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn