Senior Specialist, Franchise GTM

Activision Blizzard
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Programme management","Cross-functional coordination","Commercial awareness","Stakeholder management","Communication"]

Own operational planning and coordination of Call of Duty go-to-market initiatives across EMEA, driving launch readiness and improving GTM execution for Mainline Marketing. Partner with Franchise leadership, regional marketing teams, and global product marketing to translate franchise strategy into aligned execution. Support Live Ops seasonal beats, manage GTM operational processes and reporting, and coordinate cross-functional workstreams covering CRM, PR, media, social, platform operations, and partner incentives.

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FursaFursa
Activision Blizzard
Activision Blizzard
3 days ago

Senior Specialist, Franchise GTM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 57 minutes agoStatus: Live

Job Summary

Own operational planning and coordination of Call of Duty go-to-market initiatives across EMEA, driving launch readiness and improving GTM execution for Mainline Marketing. Partner with Franchise leadership, regional marketing teams, and global product marketing to translate franchise strategy into aligned execution. Support Live Ops seasonal beats, manage GTM operational processes and reporting, and coordinate cross-functional workstreams covering CRM, PR, media, social, platform operations, and partner incentives.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Own operational planning and execution for Mainline go-to-market initiatives across EMEA, ensuring launch readiness and cross-functional alignment.
  • •Support Live Ops planning and execution for priority seasonal beats, major initiatives, and strategic projects.
  • •Coordinate GTM planning across Product Marketing, Consumer Marketing, PR, Media, Social, CRM, Platform, Partnerships, and Regional Marketing teams.
  • •Represent EMEA within Global Product Marketing forums to reflect regional requirements, insights, and commercial priorities in global planning.
  • •Own GTM operational processes (launch readiness, project management, playbooks, reporting, and information flow) and manage platform operations including Xbox, Nintendo, and publishing processes like CRM, MOTD, code distribution, and partner incentives.

Key Requirements

  • •Prior experience in publishing, franchise marketing, product marketing, programme management, or a related international industry.
  • •Experience coordinating complex cross-functional programmes from planning through execution.
  • •Strong commercial understanding to balance strategic priorities and operational delivery.
  • •Excellent programme and project management skills managing multiple concurrent workstreams.
  • •Ability to analyze campaign performance, player metrics, and business KPIs, with knowledge of product launches, live-service publishing, CRM/lifecycle marketing, and platform operations.
Experience:International stakeholdersPublishingFranchise marketingLive-serviceCRM/lifecycle marketing
Skills:Programme managementCross-functional coordinationCommercial awarenessStakeholder managementCommunication
Tech Stack:XboxNintendoCRMMOTDCode distributionAIPlatform operations

Company Brief

Activision Blizzard
Develops and publishes interactive entertainment content, including video games and connected gaming experiences across console, PC, and mobile platforms. The company is known for major franchises such as Call of Duty, World of Warcraft, Candy Crush, and Diablo.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Santa Monica, United States
Founded: 2008
WebsiteLinkedIn