Head of Marketing - Corporate, Commercial, and Institutional Banking

U.S. Bancorp
Minneapolis, Chicago, San Francisco, New York
Workplace: OnsiteFull timeUSD 214,795 - 252,700 annuallyFunction: Marketing & GrowthSkills: ["Strategic leadership","Cross-functional collaboration","Change management","Analytical rigor","Communication"]

Lead integrated marketing strategy for Corporate, Commercial, and Institutional Banking, Treasury & Payment Solutions, and Investment Services. Own positioning and go-to-market efforts to drive client acquisition, retention, and revenue growth through targeted campaigns, events, and thought leadership. Build data-driven marketing frameworks with KPIs, manage budgets and agencies, and ensure compliance. Lead and develop a high-performing, cross-functional marketing organization while partnering with sales, product, strategy, and compliance leaders.

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FursaFursa
U.S. Bancorp
U.S. Bancorp
1 day ago

Head of Marketing - Corporate, Commercial, and Institutional Banking

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead integrated marketing strategy for Corporate, Commercial, and Institutional Banking, Treasury & Payment Solutions, and Investment Services. Own positioning and go-to-market efforts to drive client acquisition, retention, and revenue growth through targeted campaigns, events, and thought leadership. Build data-driven marketing frameworks with KPIs, manage budgets and agencies, and ensure compliance. Lead and develop a high-performing, cross-functional marketing organization while partnering with sales, product, strategy, and compliance leaders.
Location: Minneapolis, Chicago, San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute integrated marketing strategies aligned to business objectives across banking and investment segments.
  • •Serve as senior marketing advisor to executive business leaders, product executives, sales leadership, and segment heads.
  • •Identify growth opportunities across industries, client segments, and geographies; lead positioning and go-to-market efforts.
  • •Design acquisition and segment-specific marketing programs and partner with sales leadership to improve pipeline and client engagement outcomes.
  • •Establish marketing operations and analytics frameworks with KPIs; manage budgets and agencies; ensure regulatory, legal, brand, and risk compliance.

Pay and Benefits

Salary: USD 214,795 - 252,700 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •Demonstrated success supporting complex B2B sales organizations and revenue growth initiatives.
  • •Strong understanding of corporate and commercial client buying behaviors and relationship-based selling models.
  • •Experience leading integrated marketing programs across digital, content, events, brand, and demand generation channels.
  • •Proven ability to influence senior executives and lead cross-functional initiatives in a matrixed organization.
  • •Experience managing large-scale budgets, agencies, and marketing technology platforms, including AI/automation into end-to-end marketing ecosystems.
Experience:Financial servicesB2BPaymentsTreasury servicesInstitutional bankingInvestment servicesMarTech
Skills:Strategic leadershipCross-functional collaborationChange managementAnalytical rigorCommunication
Tech Stack:CRMDigital analyticsMarketing automationMarTechAIPredictive targetingLead scoringNext-best-actionDynamic personalization

Company Brief

U.S. Bancorp
U.S. Bancorp is the parent company of U.S. Bank, providing consumer, business, and institutional banking services including lending, payments, treasury management, wealth management, and merchant solutions across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Minneapolis, United States
Founded: 1863
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor