EMEA eCommerce Marketing & Content Director
Stanley Black & Decker
Lyon
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Leadership","Stakeholder management","Analytical mindset","Execution focus","Continuous improvement"]Lead EMEA eCommerce marketing and content strategy, driving growth and operational excellence across digital channels. Own the end-to-end content strategy, align messaging and product listings across markets, and integrate SEO best practices to improve customer journeys. Orchestrate demand-generation campaigns across markets with real-time performance monitoring and substantial budgets. Partner with brand, media, influencer, agency, and cross-functional teams while supporting digital transformation and coaching your organization for continuous improvement.

