Content Marketing Manager

Ripple
Chicago
Workplace: HybridFull timeUSD 132,000 - 165,000 annuallyFunction: Marketing & GrowthSkills: ["Writing","Editing","Attention to detail","Strategic thinking","Cross-functional collaboration"]

Own and execute the content strategy that drives growth marketing and B2B demand generation across the full funnel. Partner with Growth, Product Marketing, Brand, and Comms to turn campaign priorities into high-performing assets such as landing pages, email nurture sequences, case studies, sales enablement, webinars, and thought leadership. Manage the editorial calendar, optimize messaging using performance data and experimentation, support SEO initiatives, and report content impact on pipeline and ROI.

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FursaFursa
Ripple
Ripple
6 months ago

Content Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own and execute the content strategy that drives growth marketing and B2B demand generation across the full funnel. Partner with Growth, Product Marketing, Brand, and Comms to turn campaign priorities into high-performing assets such as landing pages, email nurture sequences, case studies, sales enablement, webinars, and thought leadership. Manage the editorial calendar, optimize messaging using performance data and experimentation, support SEO initiatives, and report content impact on pipeline and ROI.
Location: Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own and implement the content strategy that fuels growth marketing and demand generation across the full funnel.
  • •Partner with Growth, Product Marketing, Brand, and Comms to translate campaign priorities into high-performing content assets.
  • •Develop and manage multi-channel content programs (paid media content, landing pages, email nurture, case studies, sales enablement, webinars, and thought leadership).
  • •Write and lead production of conversion-focused content optimized for performance and experimentation.
  • •Manage the editorial calendar, test and optimize messaging using performance data, and track/report content performance, pipeline impact, and ROI.

Pay and Benefits

Salary: USD 132,000 - 165,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceRetirementParental LeaveLearning BudgetMobile Stipend

Key Requirements

  • •5+ years of content marketing experience focused on demand generation or growth marketing in a B2B environment.
  • •Proven track record creating content that drives measurable pipeline and revenue impact.
  • •Strong writing and editing skills, able to adapt tone for different channels and audience segments.
  • •Deep understanding of full-funnel marketing and how content supports each stage.
  • •Proficiency with Asana, GSuite, Slack, and content management systems (Sanity), plus comfort using AI tools.
Experience:B2BFinancial servicesBlockchain
Skills:WritingEditingAttention to detailStrategic thinkingCross-functional collaboration
Languages:English
Tech Stack:AsanaGoogle WorkspaceSlackSanityAI toolsSEO

Company Brief

Ripple
Builds blockchain-based payment and liquidity infrastructure for financial institutions and enterprises. Its products support cross-border payments, crypto liquidity, and digital asset settlement.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn