Senior Product Marketing Manager, Core

Harvey
San Francisco
Workplace: OnsiteFull timeUSD 137,600 - 206,400 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Executive communication","Cross-functional collaboration","Fast execution","Signal over noise","Customer-centric thinking"]

Own go-to-market strategy for a core product area, defining differentiated positioning and messaging grounded in customer, market, and competitive insights. Plan and execute product and feature launches with Product, Engineering, Sales, and Enablement, ensuring launch efforts drive real adoption through enablement, campaigns, and iteration. Create key customer- and sales-facing assets, synthesize research and competitive intelligence, and partner with Growth and Demand Gen to sustain impact beyond launch.

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Harvey
Harvey
2 months ago

Senior Product Marketing Manager, Core

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Job Summary

Own go-to-market strategy for a core product area, defining differentiated positioning and messaging grounded in customer, market, and competitive insights. Plan and execute product and feature launches with Product, Engineering, Sales, and Enablement, ensuring launch efforts drive real adoption through enablement, campaigns, and iteration. Create key customer- and sales-facing assets, synthesize research and competitive intelligence, and partner with Growth and Demand Gen to sustain impact beyond launch.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead go-to-market strategy for a core product area from positioning and narrative through launch and post-launch adoption.
  • •Define differentiated positioning and messaging based on customer needs, market dynamics, and product capabilities.
  • •Plan and execute product and feature launches with Product, Engineering, Sales, and Enablement.
  • •Drive real-world impact through enablement, campaigns, and post-launch iteration.
  • •Create and oversee customer- and sales-facing assets and synthesize customer research, market analysis, and competitive intelligence.

Pay and Benefits

Salary: USD 137,600 - 206,400 annually
Equity and Bonus:Equity

Key Requirements

  • •6–8+ years of experience in product marketing, product management, or product strategy, ideally in high-growth B2B SaaS.
  • •Experience marketing to enterprise customers, ideally including Fortune 100 or professional services organizations.
  • •Proven track record leading major product launches and shaping positioning that drives business outcomes.
  • •Strong ability to translate technical or AI-powered products into clear narratives for diverse audiences.
  • •Excellent written and verbal communication with strong executive presence.
Experience:6+ yearsB2B SaaSEnterpriseProfessional services
Skills:Executive communicationCross-functional collaborationFast executionSignal over noiseCustomer-centric thinking

Company Brief

Harvey
Harvey builds domain-specific generative AI for legal and professional services, automating contract analysis, due diligence, compliance, and litigation workflows for law firms and corporate legal teams.
Industry: LegalTech
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor