Marketing Analyst — CRM

Drive CRM personalization analytics by turning behavioral data into communication strategies that improve the end-to-end user journey. Provide quantitative evidence to scale CRM operations, ensuring automated and ad-hoc engagements deliver incremental value and long-term retention. Build dashboards, design and analyze A/B tests, and forecast outcomes for marketing initiatives. Partner with product marketing and data engineering to improve data pipelines, segmentation logic, and conversion across CRM and performance channels.