International Strategy Lead

Canva
London
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentSkills: ["Analytical thinking","Stakeholder management","Experimentation mindset","Bias to action","Intellectual honesty"]

Develop international go-to-market strategy for 23 pioneer markets by segmenting opportunities, shaping investment principles, and pressure-testing bets across verticals and geographies. Own bottom-up discovery of causal growth drivers across the funnel, diagnose activation differences, and help crystallize repeatable playbooks. Partner with Data, Finance, Leadership Operations, and country managers to validate growth hypotheses, scale what works, and drive measurable MAU and ARR outcomes.

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FursaFursa
Canva
Canva
5 days ago

International Strategy Lead

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Last checked: 5 hours agoStatus: Live

Job Summary

Develop international go-to-market strategy for 23 pioneer markets by segmenting opportunities, shaping investment principles, and pressure-testing bets across verticals and geographies. Own bottom-up discovery of causal growth drivers across the funnel, diagnose activation differences, and help crystallize repeatable playbooks. Partner with Data, Finance, Leadership Operations, and country managers to validate growth hypotheses, scale what works, and drive measurable MAU and ARR outcomes.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Segment the 23 pioneer markets and decide how playbooks differ by market clusters, including investment allocation and portfolio pressure-testing.
  • •Partner with Finance and leadership to define principles for deploying headcount, contingent workers, and marketing budget across the portfolio.
  • •Identify causal growth drivers across each funnel stage in each market, working with the International Data Lead.
  • •Diagnose why activation rates differ by market and turn identified causes (e.g., content, localisation, payments, channels) into prescriptive plays.
  • •Work with country managers to validate local growth hunches, identify retention/reactivation opportunities, and scale repeatable playbooks using evidence.

Key Requirements

  • •Exceptional analytical skills to distinguish causality from correlation and draw clear conclusions.
  • •Proven growth strategy experience in a consumer technology or digital platform company with attributable results.
  • •Comfort with ambiguity, forming hypotheses, testing quickly, and course-correcting fast.
  • •Strong understanding of funnels end to end (acquisition, activation, monetisation, retention) and user intuition.
  • •Data-led experimentation mindset with the ability to lead bold, evidence-backed decisions with stakeholders.
Experience:International growthConsumer technologyDigital platformsProduct-led growthExperimentationAI-powered platform
Skills:Analytical thinkingStakeholder managementExperimentation mindsetBias to actionIntellectual honesty
Languages:English

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor